Required reading at Stream, Dont Make Me Think is the perfect book for beginners in web development.

We only have a few moments to capture users attention and Steve Krug’s tips and tricks help us understand things like conventions and designing web pages like billboards.

DMMT is a quick read and is hugly helpful in understaind web architecture.

Big news the past few days for small businesses.  Help is on it’s way.  Loans to solve all your problems…and more.  The magic of “stimulus” could now trickle down to the largest pool of employers in the country – Small Business -  but only if you’ve run this Small Business to the brink of bankruptcy. 

Hard at work? I know we are.

 … Continue Reading

According to FiOS, Axe Body Wash will be the first to use FiOS’s new  interactive platform to target young males who can control, well, the action.

Beginning in early March, FiOS TV subscribers in New York and Philadelphia can click an on-screen “bug” on the Interactive Guide to view a long-form ad for ”Axe Shock”.

It looks like Axe will continue with the sex-sells creative strategy (good looking guy with a hot and horny lady ice-cream-truck driver).  View on YouTube

Trigger spots will run on MTV, Comedy Central and Spike TV.

An early test … Continue Reading

Auto Sales up for Stream Clients

Two of Stream’s auto clients had record weekends selling 46 (Northern NJ) and over 60 (Philadelphia).  Consumers are buying but you must show VALUE.

Testing pictures and thumbnails.

I’ve heard the less then half of the business world sees emails because they have “images turned off”. Good email design will turn this challenge into an opportunity