Billboard Stress Test from Stream Companies on Vimeo.

Twitter only has 40% retention…will it have staying power?

A recent article in AutoReMarketing Magazine discussed the effectiveness for using contextual and behavioral ads to increase your online effectiveness.

This article will be helpful for manufacturers and Tier II, but little can by used by Tier III advertisers.

The article reinforces that advertising works!  Fuel effeciency and value messages can have a positive imapct on “intent”, but the down side is the article does not show that value translating to click or visit to a dealers website and ultimate sale.

Many in the digital space neglect that 100% of all auto sales occur … Continue Reading

According to a good article from eMarketer and data from Credit Suisse the CPM’s for online advertising are all over the place.

You can also glean from this article that it’s no wonder that Google is in sound financial shape with paid search CPM of $75+ where as Yahoo, who is experiencing growing pains, can only boast average CPM’s of $2.23.

Traditional Media

CPM

Broadcast TV
 $   10.25

Syndicated TV
 $    8.77… Continue Reading

I was sent a great article by a co-worker from E-Commerce News. (Thanks Keith)

The story shared an example of Behavioral Targeting’s (BT) holy grail.  The example “knew”:

• a consumers interest – a new Ford Mustang
• his viewing habits – John Stewart’s Daily Show
• as well as the consumers physical address

The example continued that an ad for the Mustang would pop-up during the Daily Show and when engaged the consumer would receive a brochure via US Mail.
The Upside
If … Continue Reading

It looks like the “cash-for-clunkers” program could be making it’s way out of committee and passed into law in a few months. 

Turns out the opponents are facing a legal battle relating to world-trade laws.  In other words, some wanted the program to ONLY work for the Detroit three (actually applying discount to vehicles “manufactured in North America”).

I did a search for “vehicles manufactured in North America” and could not find a list of what vehicles qualified.  Obviously leading auto makers outside of Detroit will benefit as well.

QUESTION – Will this continued … Continue Reading

Buy on Amazon

“The Cult of the Customer: Create an Amazing Customer Experience … Continue Reading

The story of John McNamee, a priest in one of the poorest parishes in Philadelphia…Amazon

My dear friends Tracey and Jim Hagan were married by Father Mac.  I ordered on 4/21/09.

Stns/Cbl Nts
Title (grouped)
Date
Day of week
Prg Air Times\Variable
(r) RTG
SHR
#TC
Rank

MTV
HILLS, THE
04/13/2009
Mon
10:00 p – 10:30 p
7.5
16
1
1

MTV
RW/RR THE DUEL
04/08/2009
Wed
10:00 p – 11:00 p
4.6
12
1
2

TBSC
SEX AND THE CI
04/08/2009
Wed
11:30 p – 12:00 a
4.5
14
1
3

ZCSN
FLYERS HOCKEY
04/11/2009
Sat
2:00 p – 4:30 p
4.4
17
1
4

TBSC
HOUSE OF PAYNE
04/08/2009
Wed
10:30 p – 11:00 p
4.2
11
1
5

BRVO
REAL HOUSEWIVE
04/07/2009
Tue
10:00 p – 11:00 p
3.9
10
1
6

ZCSN
FLYERS HOCKEY
04/07/2009
Tue
7:00 p … Continue Reading

A recent article in Adweek brought to light the costs of building a mobile app.

My questions…are ad dollars are best utilized in building apps or sponsorship of them.  The article points out that unless your are in the “Top 25″ your app is a hole in cyberspace.  In fact, Apple get 250 app a day – that 90,000 apps a year.

I contend that ad dollars would be better utilized in sponsorship of two kinds of apps.
Pick your favorite horse (or two)
Put you money behind … Continue Reading