A recent article in the WSJ shared some statistics on cable consumption and how more people are using their cable’s high speed Internet connect to consume “traditional” TV.

According the the author, in 2008 some 900,000 US home chose Web TV only.  Not impressed with 0.5% of the US population?  Did you know that 8% of TV viewers watch at least one show online per week, up from 6% in 2008? (Leichtman Research).  More importantly, of this growing 8%, they … Continue Reading

A recently released study, Greystripe’s Q109 Consumer Insights Report (pdf), found the average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle.

What does this mean? The average total use time per user of three hours and 10 minutes.  Other research reveals:

•  
  • 42% of iPhone app users have a household income of $78K or more
  • 15% earn $165K or more
  • 44% have children

The study from MarketingCharts also found that 46% of users play their games/apps five times or … Continue Reading

MySpace has not only lost traffic, it is poised to lose revenue.

US unique visitor count traffic fell 8% between October 2008 and March 2009, to 70.1 million, according to comScore Media Metrix. Meanwhile, Facebook’s grew 33%, reaching 61.2 million.

Worldwide spending is expected to reach $520 million on MySpace in 2009, with $495 million coming from the US and $25 million from other markets. US spending on Facebook is expected to reach $230 million this year, for a total … Continue Reading

According to AdAge.com Chrysler wanted to spend $134 million in advertising over the nine weeks it’s expected to be in bankruptcy — in it’s infinite wisdom the U.S. Treasury’s auto-industry task force is allowing half of the amount.

The good news: the Task-Force at least understands that advertising is necessary.

… Continue Reading

Who knew you could blog while doing 100mph on a train.

 As surprising as it might seem, the viral nature of YouTube is paying off for advertisers.  Below is a chart of ads that have millions of weekly views on Youtube. 

Want a compairson of traffic?  The largest (I could find) viewership on Swine Flu was a Symptoms of Swine Flue from the CDC with 864,000 total views.

 
Last Week
Brand
Campaign
Agency
Current Week Views*
% Change in Views**
Watch the Spot

1
1
T-Mobile
T-Mobile Dance
Saatchi & Saatchi, MediaCom
598,827
-2%

2
New
Trident
Beyonce 100 Single Ladies Flash-Dance
Pretty Green, Initials Marketing
373,706
New to Chart

3
3
Cadbury
Eyebrow … Continue Reading

Stanford University economist Paul Romer’s observation that “a crisis is a terrible thing to waste” could be a rallying cry for past and present efforts to revive the economy and create jobs by bringing critical technology to Americans who need it.

In 1935 the crisis was the Great Depression and the critical technology was electricity. In 2009, the crisis is what’s being called “the Hurricane Katrina” of recessions and the technology is broadband Internet service.

Government response in 1935 was creation of the New Deal’s rural electrification program, a public/private partnership that raised the percentage of rural households with electricity from ten … Continue Reading

Station
Title (grouped)
Date
Day
Air Times
(r) RTG
SHR
#TC
Rank

ZCSN
FLYERS HOCKEY
04/23
Thu
7:00 p – 9:45 p

7.3

12

1

1

ZCSN
PHILLIES BSBL
04/27
Mon
7:00 p – 10:30 p

6.7

11

1

2

ZCSN
FLYERS HOCKEY
04/21
Tue
7:00 p – 10:00 p

6.7

… Continue Reading

We’ve all heard the news.  Now what?

Stand alone, single point dealerships need to unload their inventory…any way they can.

Multi franchise dealers – there is still hope, but you must embrace your OWN brand more then ever.  Customers are out there, but you need to understand what will motivate them to buy a “lame duck” brand – Value.

Build Value and Your Brand

True or False: Successful dealers have good name recognition and a large customer base?  Now you must reinforce what you think is true. 

Direct mail your customer base, extolling your virtues; long history, … Continue Reading