E-mail campaigns have been some of the most successful in reaching individuals in their own homes, on their own time; but just as we have seen with telemarketing, being intrusive and not respecting a person’s invitation to enter their mailbox can be disastrous.  So the question of crafting e-mail marketing that involves the recipient instead of bombarding them is the most central.  What does your campaign say?

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Yes, as we all know GM filed for bankruptcy at the beginning of the month. But many of you are surely wondering, how is a company that has no money, spending money on advertising? Well they aren’t. Or at least not as much.

In the past year, GM has slipped from an advertising giant, spending over $2 billion dollars on advertising, down to a mere $40 million in 2009.

And with a good $167 million owed to media buying firms, you may ask what is their plan of attack for … Continue Reading

During tough times the gloves come off.  You start seeing more and more attack ads… ads in which one brand chooses to compare itself with a competitor in a way that could damage the integrity of either party.  The format is as old as advertising itself and can net you huge gains or huge lawyer fees.

Take these three current campaigns as examples of how results may vary:

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It’s a long standing tenet of modern marketing:  where Baby Boomers go, advertisers follow.  At 76 million and counting, the Boomer demographic (those born in the post-war boom between 1946 and ’64) does after all compromise the majority of consumers in this country.  So why are less and less resources being used to target Boomers online?

A huge misconception is that as internet spending increases, reaching out to … Continue Reading

Station
Title
Date
Day
Air Time
(r) RTG
SHR
#TC
Rank

ZCSN
PHILLIES BSBL
06/16/2009
Tue
7:00 p – 11:00 p
11.5
18
1
1

ZCSN
PHILLIES BSBL
06/20/2009
Sat
7:00 p – 10:00 p
8.0
15
1
2

ZCSN
PHILLIES BSBL
06/17/2009
Wed
7:00 p –  9:45 p
7.9
12
1
3

ZCSN
PHILLIES BSBL
06/19/2009… Continue Reading

A response to Advertising Age’s article

You have logged into your daily check of your Facebook account and you are notified right away by the nice little red flag at the bottom of the web page, 8 new message. And of course, as any person would be, you are excited that so many people would want to contact you, popularity in its best form. With this excitement in hand, you click on that little red flag only to find out that, no, … Continue Reading

Please read my Op-Ed published in The Hill.

Years it took to reach a market audience of 50 Million:

• Radio 38 years
• TV 14 years
• Internet 4 years
• iPod 3 years
• Facebook 2 years

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Stream was named the twelfth largest full service advertising agency

in the Philadelphia market.  Thanks to all!

Station
Title
Date
Day
Air Time
(r) RTG
SHR… Continue Reading