I very much enjoyed The Tipping Point.  Helpful for anyone looking to understand trends, fads, and outbreaks.

I am a little curious why Gladwell did not touch on mob mentality, or what happens after the spill over.  Perhaps he did not want to examine the ethos of the group versus the few – communicators, mavens, and salespeople.

The following is from the All Things Digital Conference…Excerpt of Walt Mossberg asking Steve Ballmer about Microsoft’s new search product – bing.com

 
This polling firm asked how consumers choose – what is the reason that you with the search firm that you go with.  No. 1 is, I like the results best. That’s 45%.  The second, though, is out of habit.  That’s 38%.  No. 3 is, I trust the search company brand, 35%.

To me, “out of habit” and “I trust the brand” are pretty similar, and if you add those up, that … Continue Reading

Who exactly dosen’t text?

According to Deloitte, the age group know as “millennials” are the heavest users of SMS texting.  SMS texting is sending video, pictures, or sounds to your friends and family. 

According to NOP 83% of 18-to-24-year-olds and 85% of 25-to-34-year-olds were sending text message at the end of 2008.  This is well above the 61% average of all mobile texting users.

According to Scarborough Research only 48% of mobile phone subscribers texted in 2008, and Yankee Group put … Continue Reading

Advertising Age Embedded Player

GM’s new spot from Deutsch is meant to educate customers about its reorganization. Tell us what you think in the comments section below.