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Audi has launched a new campaign, focusing on the clean power of Diesel. Audi’s ad focuses on an emotional appeal of the problems foreign oil has caused for the United States over the past thirty years. While Diesel engines are known for being 20-30% more fuel efficient over regular gas engines, that’s not what you’ll see in Audi’s ads. They are tapping into consumers’ sensitivity to the environment.

While Audi’s ads certainly instill a desire to go buy a Diesel car in less than two minutes, Audi doesn’t have the Diesel line-up … Continue Reading

Capturing a user’s attention is one thing, but keeping that user on your site is a whole other issue.  Facebook seems to have mastered this by keeping their users occupied on their site for long periods of time. With 87 million visitors and an average of 4 hours and 39 minutes spent on the site, Facebook is quickly rising to the top of all web brands in the world. 

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