Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading

Shopping on the go getting off the ground

Experts predict more than 70 million US mobile phone users will access the Internet from their device in 2009. And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go.

Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much … Continue Reading

The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.

Experts … Continue Reading