Q:  Why do people like to follow a brand on its Facebook fan page?

A:  That answer depends on the retailer you’re talking about and how they use the platform. This is an interesting challenge for retailers, too. Because of the kind of communications and messaging you’re talking about, social media demands a very intense, thoughtful plan and approach in terms of what we call brand.

And not all of them have been good at this.  A company like Best Buy kind of breaks the mold. Zappos certainly does. Target does. Some of … Continue Reading

What do women want?

Having kids changes your life. It may also change your feelings about online marketing, according to a recent “What Women Want” Consumer Survey.

More moms than women without children said they did not mind seeing online discounts and coupons for products that interested them, and moms were less likely to report skipping over such offers. Mothers also reported trusting online coupons more than female Internet users without children.

When asked what they would like to see in marketing e-mails, 45% of moms said they wanted information relevant to their lifestyle, … Continue Reading

Your dealership may not have any plans to create a Facebook campaign, but, the fact is, your competitors are already planning to take advantage of what Facebook has to offer. Consider that right now you can order a pizza on Pizza Hut’s Facebook page; Volkswagen will tell you which car is most suited to your personality based on your personal profile on Facebook; and Coca Cola and Starbucks each have almost four million fans waiting to see their next wall post.

By developing special applications and offering expanded services, these successful brands … Continue Reading

The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 
Two questions:

1. From where do you tweet?  At home or Mobile?

2. Do you consider a wall post (facebook or alike) a “status … Continue Reading

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Most recent monthly performance 9/01/09-10/01/2009:

• Budget Spent:
  • $314.79
• Impressions:
  • 1,605,959
• … Continue Reading
  
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Accoring to Wireless and Mobile News, by 2013 almost four in every ten handsets sold worldwide will be a smartphone.

Do you have a mobile strategy?

Contact Stream Companies, Philadelphia’s leading developer of mobile apps for business.

Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading