* You are viewing the archive for December, 2009

2010 is Calling

By ssilveri + December 31st, 2009

Mobile marketing is heating 2010 up before it even begins. Soon, you’ll have healthcare apps that will help diagnose illnesses, apps that disable texting while driving, and mobile Skype!

These are all expected in the coming New Year. As you may remember in our previous article about QR-Code, mobile phones are beginning to conquer scanning QR-Codes. Threfore, higher quality cameras on cell phones will better enable barcodes to be scanned and you’ll be able to promote and discount products using your mobile phone.

Ready for more, helpful information at your fingertips? Your belt’s … Continue Reading

  • Share/Bookmark

Your Businesses PR Output

By ssilveri + December 30th, 2009

Weekly use of the internet is climbing and because of this, brands may benefit from increasing their online PR output in 2010.

According to Econsultancy’s Rebecca Lieb, citing figures from a recent study by Harris Poll, the average amount of time spent on the web has risen 13 hours since 1999.

Harris Poll also stated that “Hours online may have increased because of the recession.”

Statistics have also shown that individuals between 30 and 39 registered an average 18 hours on the internet a week, while 40 to 49-year-olds spent 17 hours surfing. Therefore,  focusing … Continue Reading

  • Share/Bookmark

Light at the End of the Recession Tunnel

By ssilveri + December 29th, 2009

The end is in sight…of the recession, that is. Unfortunately, damage has already been done to the advertising industry. According to Ad Age, ad spending in 2009 experienced the sharpest percentage decline since the Great Depression when it dropped 14.7-percent the first nine months of 2009.

On the bright side, there are high hopes for digital advertising. Annual growth rate for online advertising is said to be steady over the next five years.

Be part of digital advertising growth with Stream Companies.

  • Share/Bookmark

Mobile Internet Purchases Rise

By ssilveri + December 28th, 2009

If you don’t think mobile internet purchasing is catching on, think again. This graph from Morgan Stanley portrays the 50+ percent of paid mobile consumer usage. Smartphone users, as a majority, have been putting desktop usage to shame with app usage. Having a smartphone on hand makes it easy to buy into the digitized world while leaving desktop purchasing in the dust.

As more consumers buy using their mobile devices, mobile advertising will increase

Maybe mobile marketing will be turning a new leaf in 2010 and the new decade will be the ‘decade of … Continue Reading

  • Share/Bookmark

Mobile Market Expansion

By ssilveri + December 23rd, 2009

According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years.

Mobile Marketing Watch (MMW) responded to this prediction saying advertisers would have to compete with blurring lines of cell phone accessories such as headsets.

“This means it’s extremely important to think of mobile marketing opportunities as more than just those designed for smartphones and other mobile handsets,” the analyst remarked.

Although the market will be expanding, Smartphones will still be more expensive.

Call Stream Companies to strengthen and expand your advertising  today.

  • Share/Bookmark

Google Chrome’s Ad Sparks Interests

By ssilveri + December 22nd, 2009

Google’s ad campaign seems to be sparking both numbers and curiosity. The chart shows UK’s Internet searches for Google Chrome which have almost doubled over the last couple of weeks. Currently running at their third highest level since the browser was launched towards the end of last summer.

Spark interest for your business today with Stream Companies.

  • Share/Bookmark

Successful Social Marketing Starts with a Strategy

By ssilveri + December 21st, 2009

According to emarketer.com, the three phases of a company’s social marketing are trial, transition, and strategic. The more comfortable a company is with social marketing, the faster they will begin to strategize.

This will be great for networking as well company workers. The 2010 Social Media Marketing Benchmark Report from MarketingSherpa states that sixty percent of social marketing dollars will go to employee salaries for social media activities such as generating content, and the monitoring social channels.

Social Marketing doesn’t have to be a complicated tragedy. Let Stream Companies plan your … Continue Reading

  • Share/Bookmark

White Pages Links to Social Media

By ssilveri + December 17th, 2009

Today, White Pages announced the incorporation of public social media profiles from Facebook and Twitter into its people search service. The people search on White Pages also provide consumers with direct links to select matching Facebook and Twitter user pages.

This social media breakthrough will be incorporated throughout the entireWhitePages site. By the middle of next year, they expect to significantly expand the number of social listings while adding social networking account information to existing work and residential listings where relevant. Also, the recently launched editing capability will allow consumers to add links … Continue Reading

  • Share/Bookmark

Auto Industry Switches to Online Advertising

By ssilveri + December 16th, 2009

A continuing auto industry trend is switching from traditional to online advertising. Because of this, online auto advertising agencies have adapted to a new system.

The system enables dealers’ inventory to be automatically listed across the Vast.com network which includes automotive sites such as AOL Autos, Overstock Cars, and AutoMedia. The true upside to this switch is the benefit of online networking.

Online local ad spending for American auto manufacturers is approximated to be 14% in 2010, while online ad spending will most likely increase by 8.6%.

So far, it has increased internet ad spending … Continue Reading

  • Share/Bookmark

Stream Companies is a Favorite

By ssilveri + December 15th, 2009

Stream Companies is now on Google Favorite Places!

To use, identify your phone’s capability for scanning a QR code (the square black box in the bottom right). Once you’ve done that, use your phone’s application to scan the code. You’re then connected to Stream Companies.

Contact Stream Companies today to impress the world with your business.

  • Share/Bookmark