E-mail and social media topped the list of most respondents for marketing tactics. The trend of combining the two is said to reach more people and therefore, boost business in 2010.

About 18% of business executives wanted to add social components into their e-mail campaigns but didn’t know where to begin. One-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice.

Although 42% of executives reported a lift in campaign performance after integrating social and e-mail, 35% saw no … Continue Reading

Geotargeted display ads are said to more than double over the next five years. The segment will grow from $897 million in 2008 to $1.9 billion in 2013. These numbers represent a compound annual growth rate of 16 percent.

Being said to grow from 10.2 percent in 2008 to 15 percent by 2013, the segment will also make up a greater percentage of the total ad market.

At the assumed growing rate, locally purchased banner ads will increase 66 percent annually from $45 million in 2008 to $565 million in 2013. Ads purchased locally … Continue Reading

Fred Beans Auto Rewards from Stream Companies on Vimeo.

The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.

Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.

Since General Motors will … Continue Reading

PHILADELPHIA (Associated Press) -  Comcast Corp. announced Thursday it plans to buy a majority stake in NBC Universal for $13.75 billion, giving the nation’s largest cable TV operator control of the Peacock network, an array of cable channels and a major movie studio.

Although the deal could mean that movies could reach cable more quickly after showing in theaters, and that TV shows could appear faster on cell phones and other devices, it was already raising concerns that Comcast would wield too much power over entertainment.

Indeed, if the deal clears regulatory and … Continue Reading

The economy is starting to improve and consumers and businesses are starting to see the light at the end of the tunnel.  Plan now to position your dealership and emerge as a market leader in the coming months.

Develop A Strong Digital Strategy.

If you haven’t yet implemented a digital strategy, your competitors have. Traditional media has fallen at a much faster pace than originally forecasted and more dollars have been pushed online than originally expected. When it has all netted out, dealers have ended up cutting much of their traditional media to … Continue Reading