Much like Social Media, Direct Mail is here to stay…

In this very space, just a little over a week ago, I wrote that Social Media is not a fad, that it’s here to stay. Well, the same can be said about Direct Mail.

While it may not be as sexy to talk about these Social Media days we’re living in, what with Tweets and texts and Facebook and FourSquare and Ning and on and on – there will always be a need for Direct Mail. ALWAYS. … Continue Reading

Social Media is many things and means many different things to many people, but one thing it is most assuredly not… is a fad.

Remember when you were a kid in school and your teacher showed you a picture of 3 things and asked “Which one is not like the other?”
A.

B.

C.

fad (noun) – a temporary fashion, notion, manner of conduct, etc., especially one followed enthusiastically … Continue Reading

Last Wednesday, I dispatched the following queries re: the forthcoming Super Bowl spots…

• Were any of the spots unveiled during the Big Game memorable?
• Were any the kind we will be talking about for years to come, either in a positive or negative light?
• Did you remember the spot or product or both?

I honestly don’t know where to start. Oh wait, yes I do…

Without question this was, in my severely-over-caffeinated opinion, the worst collective group of Super Bowl TV commercials I have ever seen.  Seriously, what in the name of Joe Willie Namath were a lot of these people thinking?

The cost to … Continue Reading

This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.

(NOTE: this year is a little different in that some heavy hitters such as Pepsi are passing on the Super Bowl, rather directing their monies elsewhere, i.e. Social Media campaigns.)

Naturally, the hope is to create a spot that resonates with … Continue Reading