If you’re anything like me, you were very disappointed when you found that Facebook fan pages could not be linked to you or your businesses’ Twitter account. The reason is pretty simple- Facebook profiles are for people and if you want to represent your business in any way, you have to do that through a page or the Facebook police will get you.

Well, times are a’changing and although the rules of advertising your business on your profile are relatively the same, the use of social networking is flowing from Facebook fan pages to Twitter rather smoothly these days. … Continue Reading

True story….

Was working at agency and had a meeting with a potential new client. His business was cleaning — carpets, upholstery, etc. We held a meeting in which he explained how he wanted to get more customers (big shock);  “get more of the same folks I currently have” is how he worded it if memory serves me.

Ok, I’m processing this in my head… ‘he wants more customers like the ones he currently has… fine.’

So armed with this fact I posed what I considered to be the most obvious question to ask…

‘What does … Continue Reading

Ok, so the Oscars and the Grammy Awards have been doled out for the year… what’s next on the Awards docket you ask?

Why it’s the 2010 Nielsen Automotive Advertising Awards of course. The awards, which will be handed out this Tuesday, March 31st at at the opening of the 2010 New York Auto Show, are broken down into three (3) categories.

Best Sales Event Ad (finalists):

• Toyota – Toyotathon ‘Musical Chairs’
• Volkswagen – ‘Sign Then Drive Event’
• Ford/Lincoln/Mercury – ‘Recycle Your Ride’

Best Green Ad (finalists):

• Ford – Drive One ‘Christopher Leaves’
• Toyota – ‘Portfolio Chase’
• Volkswagen – ‘Clean Diesel’

Automotive Ad of the Year … Continue Reading

Here’s the latest eye-popping numbers  re: the juggernaut that is Facebook as per a report released today from website-monitoring.com:

• More than 400 million active users
• Half of all active users log on to Facebook every day
• More than 35 million update their status every day
• More than 5 billion pieces of content shared each week
• 70% of users are outside the US
• Over 100 million users access their Facebook page via their cell phone
• These same 100 million are twice as active as those who don’t use their cell phone to access their account
• Over 20 million people become fans of a given Page … Continue Reading
  
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Not to be left out of the Social Media explosion, B2B marketers are planning on increasing their Social Media advertising and marketing dollars.

Recent studies by Forrester, HubSpot, Duke University’s Fuqua School of Business, the American Marketing Association and Outsell reveal some very interesting facts and figures pertaining to B2B marketers and Social Media…

Marketing spending on social networking sites by B2B marketers is predicted to rise 43.3% for 2010

Spending will almost double over the next five years–going from $2.3 … Continue Reading