On Monday of this week, the Wall Street Journal reported a corporate shake up was about to occur at Microsoft with the changes affecting divisions that focus on video games,  mobile phones and other consumer devices.

Today came word that the shake up had already begun as Microsoft replaced the chief of its division focused on mobile phones, video games and other consumer devices Robbie Bach, who will retire this fall.

The announcement  comes as the Microsoft Windows Phone is being passed by the … Continue Reading

Hey there, Stream Company enthusiasts!

Stream Companies is now on Facebook and Twitter!

Become a fan, like us, follow us…stay connected!

Facebook: www.facebook.com/StreamCo

Twitter: www.twitter.com/streamcompanies

Thanks for your patronage and we look forward to connecting with you even more in cyberspace.

The White House that is!

Each year a group of Cabrini College seniors are charged with bringing attention to a social justice topic via a multimedia website. This year’s topic was Domestic Violence, specifically the effects it has on children. So the group of seniors aptly named their campaign “The Children as Witness Project.”

In February, 2010, Cabrini came to Stream Companies to help create a website that would both educate elementary school teachers about Domestic Violence, and to give teachers ways … Continue Reading

In case you missed the news, last week IBM unveiled a new Social Media Analytics Tool. According to Mashable, where I first read about it, the tool “will use natural language processing (NLP) to analyze everything from product names and industry jargon to slang and emoticons.”

It’s called the SPSS Modeler Data Mining and Text Analytics Workbench. Here’s hoping someone comes up with a shorter name for it…

The tool is actually already being utilized by some well-known companies and organizations including Navy Federal Credit Union, Rosetta Stone … Continue Reading

You have to forgive me but I’ve been mesmerized by the Erin Andrews/Elizabeth Hasselbeck feud and I haven’t been following the news lately…

Did I hear right? Yahoo! is spending $75 to $85 million on a new marketing/advertising campaign?

Didn’t they just plop down over $100 mill on a marketing/advertising campaign?

So that comes to what, about $185 million in less than 10 months? My, what big ad budgets you have…

Hopefully the new campaign will fare better than the first.

According to comScore, after the $100 million plus buy in … Continue Reading