Any site that successfully attracts repeat visitors has to have fresh and constantly updated content. In the world of traditional site building, that means HTML files–and lots of ‘em.

The problem is that, more often than not, the people providing the content for a site are not the same people handling its design; content generation and site design are mutually exclusive.  That plus maintenance of a content-driven site can be a real challenge, resulting in hundreds of files that need to be maintained should you wish to make a fundamental … Continue Reading

Stream Companies, has once again made the Inc. 5000 list of the fastest-growing, private companies in America.  Thank you to every partner client, Stream Team member, and vendor.  We appreciate your trust, support, and business.

Most mobile users are still not using current available technology (text or SMS) for mobile alerts according to a  May 2010 survey conducted for Placecast by Harris Interactive.  In 2010, consumers expressed only a small rise of in interest (2%) for receiving mobile alerts and penetration still only reached 28%.  However 8% of respondents “were extremely or very interested” in receiving alerts.  This represents almost 40% gain in favoribility, but is 8% enough for a solid strategy?  As an aside, under-35s interest in mobile alerts was significantly higher.

Coupons and promotions from … Continue Reading

Smartphones are starting to change the face of advertising. The next big step to this process is the iAd. This mobile advertising platform gives third party developers the freedom to directly embed advertisements into their own iPhone applications and it’s being launched today , July 1st.

Steve Jobs has put $60 million in for second half of 2010 from the likes of select brand names like Nissan, Sears, JCPenny, GEICO, Target, Best Buy, GE and Unilever, as well as longtime partners Disney and AT&T. Those brands represent 48% of mobile display ad spending the second half of the year.

When a new, … Continue Reading