Front and Back of 2nd Direct Mail Piece and E-mail

As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

Contrary to many people’s beliefs, there is more substance to the world of online videos than the following:

Online videos also have the ability to educate and inform consumers, and more importantly, they can motivate these consumers to work with your company.

People spend a considerable amount of time watching videos, probably more than they’d like to admit. According to Arbitron and Edison Research, the weekly audience for online video has tripled in the past five years. Research also showed that the typical respondent spends 3 hours … Continue Reading

Right now, we live in an age where things are constantly changing. We can’t go more than a year until our computers or cell phones are passé, and their technology is nearly obsolete. In the world of advertising design, things are just as much on the move.

So, let’s get down to the brass tacks – How do we stay on top of these constant changes, or better yet, ahead of them?

Two words: adapt and innovate.

“Old media” (TV, radio, print, direct mail, tradeshows, etc.), unlike our outdated iPhone 4s, are actually still relevant, very much so. The trick is to … Continue Reading

A ComScore study has shown that the average American spends 32 hours per month on the Internet. So, what does this mean for your advertising dollars? Many people would jump to the conclusion that because people spend more time online, their online ads will automatically bring them more business.

But you’re smarter than that.

In order to get any results, your business must invest in targeted, relevant ads which are on sites that your consumers visit frequently.

Say your business is a car dealership. You’d like to reach customers that live within … Continue Reading

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Let’s look into the brouhaha more deeply.

Last week, EdgeRank Checker released a study outlining the influence of 3rd party application programming interfaces (“APIs”, more commonly referred to as “3rd Party Apps”) on Facebook engagement.  These apps are commonly used to schedule … Continue Reading

To create an effective, multidimensional campaign, there is one aspect of the campaign that is absolutely crucial: salesmanship.

Real face-to-face interactions with a company representative make all the difference. True salesmanship requires someone who not only knows the product inside and out, but above all, truly listens to the client and reacts in “real time.” It’s not just about the pitch — well-rehearsed, cookie-cutter answers and a snazzy PowerPoint presentation — it’s more than that.

Real salesmanship involves ongoing give-and-take conversations … Continue Reading

Last week, we discussed the importance of conducting integrated marketing campaigns.  One of the integral components of an integrated marketing campaign is the media plan.

To build better value for your client, Stream Companies recommends buying media on a quarterly basis, as opposed to buying month-to-month.  (Month-to-month is defined as booking media in or right before the month being booked. For example, scheduling NBC on 9/1 for a 9/15 start.)  On average, broadcast and radio stations will reduce rates by 15% if a client books for the … Continue Reading

An integrated marketing campaign involves the strategic blend of all marketing tools to create one cohesive marketing plan. By using multiple resources, including advertising, marketing and public relations, an integrated campaign connects with the consumer and builds a stronger brand. There are multiple reasons why an integrated marketing campaign works well, but here are just a few.

• Reach a wider audience than campaigns that just use a single medium
• Increase brand visibility and reinforce the brand message
• Use marketing resources efficiently, re-purposing the creative and messaging across multiple media

Like any campaign, integrated campaigns require … Continue Reading

Sure, every successful campaign hinges on great ideas, but strong marketing collateral, a collection of marketing materials that are used to communicate with current and prospective customers, can be the difference between so-so sales and true success.

Here’s why you need marketing collateral:

-          Quality marketing collateral will demonstrate what sets you apart from your competitors.

-          Marketing collateral is an easy way to increase brand awareness.

-          Marketing collateral reinforces your sales pitch.

-          Your clients can easily refer to a proposal … Continue Reading