We shared our favorites…and here are the television spots we just can’t stand!

First up – every Lexus commercial during the holidays. Everyone at Stream just LOVES these spots.The jingle sure is catchy, but once you hear it, it’s hard not to cringe. In this one, a young 20-something hipster couple can afford to rig an elevator’s music! How clever!

Speaking of hipsters, Hyundai has been all about Pomplamoose these days. Mike Begley submitted this one:

Kate Heskett dislikes all of the generic jewelry ads- they’re pretty much all the same, aren’t they? … Continue Reading

Well, Christmas is soon upon us, and Hanukkah is already here! This year Stream Companies would like to share some of our favorite winter and holiday television commercials!

Graphic designer, Mike Begley – PA Lottery-a favorite commercial growing up, of 2011 and of all time! It’s timeless.

Senior Designer & E-Mail Marketing Manager, Matt May – My favorite Holiday Commercial growing up was the “Eat ‘N Park Christmas Star” Commercial.As a kid, it was just one of those staples of that time of year. When I saw it, I knew Christmas was just around the corner…. Continue Reading

The end of the year is the perfect opportunity to take the time and thank your customers. Stream’s Motorola clients have thanked their customers and business partners in a number of ways. For a more personal token of appreciation, we suggest sending thank you cards. In these cards you can include individualized messages about your past year.

You can also send out e-mails that include a thank you message. E-mail allows you to reach a large number of people in a quick and cost efficient way. Stream Companies’ team of designers and e-mail marketing professionals know how to craft the perfect … Continue Reading

Sal Sciarrino – Graphic Designer

Design is not just color and layout; it takes a well-written and presented message combined with effective imagery to create a powerful design. Typography can often make or break a design.

What exactly is typography?

Typography is the use of text and typographic elements in a design to communicate an idea a brand or a logo.

Typography is essential in making your piece stand out from the rest – it is your delivery system to keep your audience interested. Relying solely on an image can ultimately put you at a disadvantage. Images can be unclear, whereas words can clearly convey a message.

To … Continue Reading

2012 is the year to strengthen your brand through video production!

What is a brand in marketing terms?  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

And from a brand comes… brands awareness (the customers’ ability to … Continue Reading

Becoming complacent is sometimes a much easier option than tackling things head on. But at Stream Companies, we avoid that nasty trap. Here are a few pointers that our Sales team follows in order to increase productivity.

1. Set and review goals

Make sure you’re on top of things. What do you want to accomplish and how are you going to do it are two questions you must consistently ask yourself in order to stay on course.

2. Tackle the toughest things first

Procrastination is tough to battle. Start with the … Continue Reading

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Unanimously, people in advertising would agree that the process of media buying is constantly changing; therefore the need to evolve … Continue Reading

As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading

The global economy is confused.

There is wide spread skepticism that leaders have the judgment and will to implement sound policies at home and abroad.

Companies are waiting to hire. Consumers are waiting to buy. Investors are waiting to commit.

DON’T WAIT TO ADVERTISE.

A confused economy is the wrong time to cut for four reasons:

1. Marketing is part of the solution, not part of the problem.

• 79% of companies believe that marketing is no longer dispensable… it is a KEY part of the business plan.
• Smart companies know to build an … Continue Reading
  
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