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Advertising CPM
By j_brennan + April 24th, 2009
According to a good article from eMarketer and data from Credit Suisse the CPM’s for online advertising are all over the place.
You can also glean from this article that it’s no wonder that Google is in sound financial shape with paid search CPM of $75+ where as Yahoo, who is experiencing growing pains, can only boast average CPM’s of $2.23.
|
Traditional Media
|
CPM
|
| Broadcast TV | $ 10.25 |
| Syndicated TV | $ 8.77 |
| Magazines | $ 6.98 |
| Cable TV | $ 5.99 |
| Newspapers | $ 5.50 |
| Radio | $ 4.54 |
| Outdoor | $ 2.26 |
| Online | |
| Average Online | $ 2.23 |
| Video Overlay | $ 7.40 |
| In-Stream Ads | $ 16.40 |
| Pre-Roll | $ 25.00 |
| Premium Pre-Roll | $ 35.00 |
| Paid Search | $ 75.33 |
Thoughts...