A recently released study, Greystripe’s Q109 Consumer Insights Report (pdf), found the average iPhone app has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle.

What does this mean? The average total use time per user of three hours and 10 minutes.  Other research reveals:

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  • 42% of iPhone app users have a household income of $78K or more
  • 15% earn $165K or more
  • 44% have children

The study from MarketingCharts also found that 46% of users play their games/apps five times or more, while 10.2% play 25 times or more.