COKE & PEPSI…
Drinking from the same cup?

No, this is not about some unholy alliance between the cola giants or even some epic conjoining of two corporate behemoths in the Exxon/Mobil vein. It is however a sign of the times and a shape of not only things to come… but things that are already here.

What I’m referring to is what I like to call… The Big Shift.

The cultural and truly seismic shift that many companies and advertisers alike are making from “traditional” advertising mediums to those that have the word “social” attached to them… i.e. Social Media and Social Marketing…

…which brings us to Coke and Pepsi.

In case you missed the news:

COKE DROPS CAMPAIGN SITES IN FAVOR OF SOCIAL MEDIA
Coca-Cola is shifting its digital focus away from traditional campaign sites and will position its official Facebook and YouTube pages as the lead online channels for upcoming international activity for select brands.

PEPSI TRADES SUPER BOWL SPOT FOR SOCIAL MEDIA CAMPAIGN
For the first time in 23 years Pepsi will not be participating in Super Bowl Ads. Rather the company will spend $20 million on a social media campaign it plans to call “The Pepsi Refresh Project.”  Such a shift is a large and noteworthy move for a company that has advertised in the Super Bowl since 1987.

Did you catch the word “shift?”

shift (verb) to move from one place, position, direction, etc., to another.

And from the looks of things, they are hardly alone in their shifting…

2010 Social Media Marketing Budget Trends

WHAT THIS MEANS TO YOU…
It’s obvious that companies in every industry have recognized the need to spend more when it comes to Social Media Marketing.

These companies realize that if they don’t speak to and interact with their customers and potential customers in a social forum… someone else will.

So, where are you when it comes to The Big Shift?

WHAT YOU SHOULD DO NEXT…
Call us at (888) 449-7443 or email us… TODAY.

We can and will help you decide just what is best for your particular needs when it comes to Social Media Marketing.

And if anyone tells you they are an expert when it comes to Social Media Marketing… walk, no check that, run away… the subject of Social Media is very much in its infancy that no one could possibly know all there is to know.

To learn what we can do for you… call (888) 449-7443 or reach us via email.