Last Wednesday, I dispatched the following queries re: the forthcoming Super Bowl spots…

• Were any of the spots unveiled during the Big Game memorable?
• Were any the kind we will be talking about for years to come, either in a positive or negative light?
• Did you remember the spot or product or both?

I honestly don’t know where to start. Oh wait, yes I do…

Without question this was, in my severely-over-caffeinated opinion, the worst collective group of Super Bowl TV commercials I have ever seen.  Seriously, what in the name of Joe Willie Namath were a lot of these people thinking?

The cost to air a spot during this year’s Super Bowl – which by the way was highly competitive (READ: Lots & lots of viewers) was around $3 million, give or take a few hundred thousand… throw in the cost to create and produce the spot and you better make sure you leave the viewer with a spot that is memorable… in a good way.

The shorter list is most-assuredly comprised of those who created, produced and aired a spot that clearly was effective, very well-done, and left you remembering both the spot as well as the product and yes, more than likely made you laugh…

My top 3 faves…

• Snickers – Betty White & Abe Vigoda. ‘Nuff said…

• Google – What’s not to love about Parisian Love?

As for pretty much all others… (save for a few like the VW Punch Dub, the Hyundai spot featuring Brett Favre & Light House) they left me scratching my head, literally.

This was perhaps the biggest head scratcher of them all…

Really? A beaver? Is the world ending or is it just me?

Finally… some random Super Bowl Post Mortem thoughts…

• Go Daddy, we get it already. Hot girls. Danica Patrick… blah, blah, blah
• What happened to the guy who used to be the eTrade baby? I miss him, spots aren’t the same
• The Who. The best thing I can say is the laser show was fantastic…
• The Cars dot com spot… yikes. If it were just a tad bit longer… by the time it was over did anyone care what happened to Timothy Richman? Me neither…
• The Tim Tebow Experiment. Seriously, if I had not heard pre-game hype on this spot, I would have glossed right over which come to think of it is exactly what happened…

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