The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.

Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.

Since General Motors will not be sponsoring it this year, the sponsorship of the MVP Award is available for the first time.

Media buyers say that thirty-second spots will be going between $2.4 million and $3 million.

NBC had sold 85% of its Super Bowl inventory and struggled to sell its final spots last year. They recorded $206 million in ad revenue from the game. Another record was NBC’s complete network division that made $261 million.

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