According to AdAge.com Chrysler wanted to spend $134 million in advertising over the nine weeks it’s expected to be in bankruptcy — in it’s infinite wisdom the U.S. Treasury’s auto-industry task force is allowing half of the amount.

The good news: the Task-Force at least understands that advertising is necessary.

The bad news: $67 million might not be enough the liquidate the inventory

The negative PR created by the management (going back to Daimler) has left the brands so irreparable damaged that Chrysler could be Gen X and Y’s Studebaker.