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E-mail and Social Media: Can’t We All Just Get Along

By g_concannon + September 28th, 2010

Many businesses have yet to integrate email and social media channels, choosing to leave each as siloed systems within a marketing plan. However, the benefits of integrating email and social media marketing initiatives are apparent and may be the best practice for marketers moving forward.A study by Emarketer, called ”Maximizing the E-Mail/Social Media Connection,” found that joining the two approaches provide new avenues for sharing and engaging customers and prospects. “The two channels can help each other, offering the opportunity for marketers to create deeper connections.”

12 Tips

To move firms towards this path, CoTweet and ExactTarget offer 12 tips to integrate these channels.

  1. Promote Facebook games, applications, and competitions in email and on Twitter.
  2. Feature winners of Facebook competitions in your email newsletter.
  3. Tweet about exclusive content that’s only available to email subscribers.
  4. Promote exclusive deals on Facebook and Twitter, but make it only available to email subscribers.
  5. Post links to web versions of your best emails on Facebook and Twitter.
  6. Include Like and Follow buttons in email newsletters and promotions.
  7. Include links to your Twitter and Facebook pages in email newsletters.
  8. Collect email addresses at the point of conversion for consumers who link to your site from Facebook and Twitter.
  9. Create an email segment containing Twitter Followers and provide them with additional “insider information” through email.
  10. Include questions posted on Twitter and Facebook in your emails, and then answer them.
  11. Encourage email subscribers to post questions on Facebook and/or Twitter.
  12. Host videos on your Facebook page. Include links in your emails and post links on Twitter.

If you want to learn more about integrated marketing initiatives, contact StreamCompanies.com
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