Mobile platforms and location-based networks could take social marketing to the next level

The rise of smart device ownership will mean that mobile will play a greater role in all forms of content consumption—including social media.

US marketers surveyed in June 2010 by PRWeek and MS&L Group believed mobile social would have important consequences for their brand. Asked which social media efforts would have the greatest effect on their company, 17% said more usage of social media on mobile platforms.

Twitter is a major example of greater use of social media from mobile platforms. According to the company’s blog, mobile usage of the site rose 62% in about four months.

Much of the marketing opportunity in going mobile lies with the ability to use location data to bring consumers timely messages when they are nearby and possibly considering a purchase. Social media could be a smart avenue for such efforts; Facebook has picked up location-based check-in services, and social networking has been the single biggest driver of mobile app usage and browsing over the past year.

If you want to learn more about mobile’s influence on social marketing and how it could affect your business, contact us at StreamCompanies.com