Yes, as we all know GM filed for bankruptcy at the beginning of the month. But many of you are surely wondering, how is a company that has no money, spending money on advertising? Well they aren’t. Or at least not as much.

In the past year, GM has slipped from an advertising giant, spending over $2 billion dollars on advertising, down to a mere $40 million in 2009.

And with a good $167 million owed to media buying firms, you may ask what is their plan of attack for future advertising?

One word, Reinvention.

GM is in the works of preparing the “rebirth” or reinvention of their company.

This involves many commercials featuring the newer, stronger, more stable GM.

Their recent commercial, accurately dubbed “Reinvention” focus on how GM is not going out business, but rather getting down to business.

Reinvention features talks of lowering the number of brands and models, and focusing on fewer but stronger brands.

GM is claiming to fix what has happened, by dropping some brands, and improving others by making them greener, more energy efficient, and an overall better quality. This seems to be the normal trend anyway, so it is safe to say GM is jumping on that bandwagon.

Overall though, the commercial is very compelling right down to the end, where the dare to point out the only chapter (referencing chapter 11 of course) they want to focus on is chapter one.

But is it enough to get GM back on its feet? Well that will only tell with time.

BrandIndex, a firm that tracks consumer’s perceptions of more than 1,100 brands, says it has seen a “modest jump” in positive buzz for GM.

“The campaign has been far more convincing to women then men, and it is also generating a slightly more positive response with 18- to 34-year-olds than the 35 to 49 crowd” says spokesman, Drew Kerr.

Although the feedback seems to be all well and good, I still will be keeping a keen eye on GM, and see how this advertising will affect them in the future months.