In recent months, Pinterest has gained significant traffic, raising questions about its long-term viability for advertisers. I don’t have a crystal ball in front of me—in fact, it’s packed away with all my other prognostication devices, but according to my recently downloaded ‘Magic 8 Ball App’, I should “Ask again later.”

For now, I’ll tell you a little about the service, and the potential behind it. Pinterest is a collaborative photo sharing network that allows users to create, share, and manage … Continue Reading

To start off the new year right, this is the perfect opportunity to make sure you’re getting the most out of your work day. When you’re working in sales, there are constant tasks and challenges. It’s up to you to determine how you tackle these day-to-day action items. The Sales Team at Stream Companies recommends you implement the following reminders in an effort to maximize your time management.

Prioritize projects

You know that some projects are of higher priority. Don’t lose sight of this. You may … Continue Reading

We shared our favorites…and here are the television spots we just can’t stand!

First up – every Lexus commercial during the holidays. Everyone at Stream just LOVES these spots.The jingle sure is catchy, but once you hear it, it’s hard not to cringe. In this one, a young 20-something hipster couple can afford to rig an elevator’s music! How clever!

Speaking of hipsters, Hyundai has been all about Pomplamoose these days. Mike Begley submitted this one:

Kate Heskett dislikes all of the generic jewelry ads- they’re pretty much all the same, aren’t they? … Continue Reading

Well, Christmas is soon upon us, and Hanukkah is already here! This year Stream Companies would like to share some of our favorite winter and holiday television commercials!

Graphic designer, Mike Begley – PA Lottery-a favorite commercial growing up, of 2011 and of all time! It’s timeless.

Senior Designer & E-Mail Marketing Manager, Matt May – My favorite Holiday Commercial growing up was the “Eat ‘N Park Christmas Star” Commercial.As a kid, it was just one of those staples of that time of year. When I saw it, I knew Christmas was just around the corner…. Continue Reading

2012 is the year to strengthen your brand through video production!

What is a brand in marketing terms?  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

And from a brand comes… brands awareness (the customers’ ability to … Continue Reading

Becoming complacent is sometimes a much easier option than tackling things head on. But at Stream Companies, we avoid that nasty trap. Here are a few pointers that our Sales team follows in order to increase productivity.

1. Set and review goals

Make sure you’re on top of things. What do you want to accomplish and how are you going to do it are two questions you must consistently ask yourself in order to stay on course.

2. Tackle the toughest things first

Procrastination is tough to battle. Start with the … Continue Reading

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Unanimously, people in advertising would agree that the process of media buying is constantly changing; therefore the need to evolve … Continue Reading

As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading

I have to say I am a bit perplexed when I read blog posts that gush about Google+.

Marketers are urging companies to hurry up and set up a Google+ page for their businesses.

One marketer writes, “Wow, the new Google+ Company Pages are very cool!”

They are not.

They are dull, even by comparison to Facebook company pages, which, because they must live within the confines of Facebook, are relatively dull.

“We have, since its inception, been huge Google Plus fans, even though its [sic] been a bit of a ghost-town compared … Continue Reading

E-branding. E-commerce. E-functionality.

Internet usage is on the rise. It doesn’t take a genius to understand that. While no one knows for certain exactly how many websites exist, as of June 19, 2011, there were 150,000 new URLs every day. With that much competition, it’s imperative to keep your own website fresh and unique.

At Stream, we work closely with each of our clients to ensure that we meet their individual needs. The more different you are, the more recognition you will receive, both online and offline to current and prospective clients.

One of Stream’s specialties is Motorola co-op website design. Our … Continue Reading