Me and You and Everyone They Know
By Beth Wolbach + May 17th, 2012
Stream Companies recently sponsored Internet Battle Plan 9, an automotive internet sales and marketing conference in Cleveland, Ohio. During Internet Battle Plan 9, 8 speakers, including our co-founder, David Regn, presented workshops about the future of automotive advertising. David presented, “All Things Google,” which explained how dealerships could use Google and all of its components to their advantage.
Throughout Internet Battle Plan 9, it was increasingly clear that in order to be in the digital marketing game, you have to protect and manage the review and reputation … Continue Reading
There’s something to be said about the element of surprise: in advertising, it can either be incredibly effective or just plain fall short. Like all ads, it’s about putting together that perfect blend – striking images, excellent copy and great sound. If it’s the right formula, the right balance, then you’ve got something memorable. Creating ads with twist endings requires a keen attention to all details- just one aspect out of place and the ad can flop.
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On Monday, the Centers for Disease Control launched a $54 million anti-smoking campaign. This national campaign focuses on the real effects of tobacco usage. Called “Tips from Former Smokers,” television spots and print ads feature former smokers, all of whom suffer from various diseases and conditions including amputations, stoma, heart attacks and strokes. Most writers describe these ads with the word, “graphic,” and seem to focus on the fact that the images are so “graphic.” Here’s the ad that I thought was most powerful:
For the past two weeks, Peyton Manning’s release from the Indianapolis Colts has been the biggest story in the football world. However it wasn’t a football story that landed the star quarterback’s face on the 
