Any site that successfully attracts repeat visitors has to have fresh and constantly updated content. In the world of traditional site building, that means HTML files–and lots of ‘em.

The problem is that, more often than not, the people providing the content for a site are not the same people handling its design; content generation and site design are mutually exclusive.  That plus maintenance of a content-driven site can be a real challenge, resulting in hundreds of files that need to be maintained should you wish to make a fundamental … Continue Reading

Smartphones are starting to change the face of advertising. The next big step to this process is the iAd. This mobile advertising platform gives third party developers the freedom to directly embed advertisements into their own iPhone applications and it’s being launched today , July 1st.

Steve Jobs has put $60 million in for second half of 2010 from the likes of select brand names like Nissan, Sears, JCPenny, GEICO, Target, Best Buy, GE and Unilever, as well as longtime partners Disney and AT&T. Those brands represent 48% of mobile display ad spending the second half of the year.

When a new, … Continue Reading

Automotive dealers! You now have the opportunity to influence consumers at the top of the purchase funnel when using advertising via the mobile web.

As the mobile Web becomes more important to consumers, automotive marketers need to make their advertisements mobile-friendly. The only difference is that the information is on smaller screens and literally in the hands of prospects.

Consumer engagement on automotive mobile advertising has been steadily increasing, so catch the mobile advertising wave while by contacting us today.

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Stream Companies is an award-winning advertising agency located right outside Philadelphia, … Continue Reading

Barnes & Noble and Amazon are in a disagreement due to lowered prices on e-reader devices. Barnes & Noble was the first to drop the Nook 3G price from $259 to $199 as well as add a WiFi-only device for sale at just $149. This led Amazon to drop is price from $259 to $189; that’s $10 less than what Barnes & Noble offers.

Store feud aside, the underlying reason for this price controversy is the iPad, which starts at $499. E-readers such as the Kindle are significantly less expensive than … Continue Reading

I don’t know about you, but when I was a kid and I ripped a hole in my blue jeans or dungarees, (those over 35 will get that reference) my mom would simply sew on or iron on a patch to cover the hole. And before you knew it, I was back playing with my friends…

Nowadays of course, in the computer-driven world in which we live in, the word “patch” takes on a whole new meaning. A patch is a piece of software designed to fix … Continue Reading

On Monday of this week, the Wall Street Journal reported a corporate shake up was about to occur at Microsoft with the changes affecting divisions that focus on video games,  mobile phones and other consumer devices.

Today came word that the shake up had already begun as Microsoft replaced the chief of its division focused on mobile phones, video games and other consumer devices Robbie Bach, who will retire this fall.

The announcement  comes as the Microsoft Windows Phone is being passed by the … Continue Reading

Hey there, Stream Company enthusiasts!

Stream Companies is now on Facebook and Twitter!

Become a fan, like us, follow us…stay connected!

Facebook: www.facebook.com/StreamCo

Twitter: www.twitter.com/streamcompanies

Thanks for your patronage and we look forward to connecting with you even more in cyberspace.

You have to forgive me but I’ve been mesmerized by the Erin Andrews/Elizabeth Hasselbeck feud and I haven’t been following the news lately…

Did I hear right? Yahoo! is spending $75 to $85 million on a new marketing/advertising campaign?

Didn’t they just plop down over $100 mill on a marketing/advertising campaign?

So that comes to what, about $185 million in less than 10 months? My, what big ad budgets you have…

Hopefully the new campaign will fare better than the first.

According to comScore, after the $100 million plus buy in … Continue Reading

That is the $64,000 question. I realize some of you may not be old enough to pick up on that reference but you get the idea.

With seemingly no end in sight to the juggernaut that is Social Media (BTW, it’s not a fad,  don’t tell anyone), many folks, marketers and alike, are beginning to wonder if Social Media will one day overtake email as the primary communications vehicle.

Makes sense when you think about it. Facebook allows you to send/receive messages from your contacts, friends, etc… so why bother to use email anymore?

The folks over at … Continue Reading

If you’re anything like me, you were very disappointed when you found that Facebook fan pages could not be linked to you or your businesses’ Twitter account. The reason is pretty simple- Facebook profiles are for people and if you want to represent your business in any way, you have to do that through a page or the Facebook police will get you.

Well, times are a’changing and although the rules of advertising your business on your profile are relatively the same, the use of social networking is flowing from Facebook fan pages to Twitter rather smoothly these days. … Continue Reading