Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

According to a number of sources, (and just, you know, understanding the world around you) people are using their phones to access the web more and more.

Take a look at these stats:

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Top Sellers are more than just sales people; they’re true partners in your business. Highly successful sellers have certain characteristics that allow them to excel in their role and achieve consistent, top level performance. When Stream Companies is on the search for Sales Team members, this is what we expect of our candidates:

Never take “no” personally

A “no” is simply an opportunity for you to learn more and do more. Client feedback, whether positive or negative, is absolutely essential. To quote The Godfather, “It’s not personal…It’s … Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

In other words, LinkedIn is Facebook for business people.

Like its cool cousin Facebook, LinkedIn is growing at an astounding rate:

• LinkedIn counts executives from all 2011 Fortune 500 companies as members
• Its corporate hiring solutions are used by 75 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company … Continue Reading
  
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The advent of social media as a way-of-life has created a new reality in marketing: word-of-mouth, peer based reviews, testimonials, and complaints now carry an unprecedented amount of weight.

All it takes is a quick stroll through Facebook, twitter, Google, Yelp, and countless other sites to see the staggering amount of content & conversation dedicated to brands.

In fact:

• 92% of buyers have more confidence in info found online than they do in anything from a salesclerk or other source
• 90% of online consumers trust recommendations from people they know; 70% trust … Continue Reading
  
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Flashy navigation? Cool big pictures? Hold on!

Before the dog-and-pony shows of complicated flash intros get too alluring, take a few minutes to sit back and really think about it. The most important question to ask yourself in the development stage is “Is it functional?” Will users be able to navigate your site easily?

Put yourself in the visitor’s shoes. People viewing your site may range from the tech-savvy 19 year-old to the grandpa that got a Dell for Christmas and just … Continue Reading

I believe some of my blogs have become a mix of confessionals and interesting advertising tidbits. Well, ladies and gentlemen, I’m here to confess again. And with this one, I’m more abashed to admit.

Here it is…I take part in geosocial networking!

Alright, it’s not all that horrible. But as someone who firmly opposed all of that trendy geosocial mumbo-jumbo, it saddens me to own up to it because, gosh darn it, I was proudly geo anti-social!

You see, once upon a time, I did not own what I call a “fancy phone” or … Continue Reading

Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words of Michelle Tanner, “You’re in big trouble, mister!”

To make sure you and your client see eye to eye, the solution is fairly simple: use checklists. However, the maintenance of those checklists is the real kicker.

Since things are ever-changing, establish your client’s goals and expectations on a monthly basis. When you … Continue Reading

Stream Companies is proud to announce that we’ve won 2 Silver awards in the 2011 W3 Awards!

The W3 Awards recognizes creative excellence on the web and the creative and marketing geniuses that made it all happen. Stream Companies is proud to be a part of a group of such outstanding winners. We’re a modest team and don’t like to toot our own horns, but we are very happy to say congratulations to the creative and production teams!!

…Now where are we going to put … Continue Reading

It’s a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.

But never fear! There are solutions to this quandary! If you know the right questions to ask, your media buys will always work for you. Here are some tips of the trade:

Radio Stations

Take a look at radio station’s ratings reports for the counties you’re interested in and check out the station’s … Continue Reading