Much like Social Media, Direct Mail is here to stay…
In this very space, just a little over a week ago, I wrote that Social Media is not a fad, that it’s here to stay. Well, the same can be said about Direct Mail.
While it may not be as sexy to talk about these Social Media [...]
Social Media is many things and means many different things to many people, but one thing it is most assuredly not… is a fad.
Remember when you were a kid in school and your teacher showed you a picture of 3 things and asked “Which one is not like the other?”
A.
B.
C.
fad (noun) – a temporary [...]
Last Wednesday, I dispatched the following queries re: the forthcoming Super Bowl spots…
Were any of the spots unveiled during the Big Game memorable?
Were any the kind we will be talking about for years to come, either in a positive or negative light?
Did you remember the spot or product or both?
I honestly don’t know where to [...]
This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.
(NOTE: this year is a [...]
COKE & PEPSI…
Drinking from the same cup?
No, this is not about some unholy alliance between the cola giants or even some epic conjoining of two corporate behemoths in the Exxon/Mobil vein. It is however a sign of the times and a shape of not only things to come… but things that are already here.
What I’m [...]
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