Posting your video content to the web has a number of benefits for your business or organization:

- Videos provide a dynamic, interactive experience for site visitors
- Videos can highlight promotions, provide tutorials, and show customers how products operate
- Video encourage users to spend more time on a page, thereby increasing stickiness
- Videos can convey more essential data in a shorter time
- Videos with clickable links direct users to appropriate pages in the website or to other video selections, providing additional opportunities for you to cross-sell and upsell

However there’s one oft over-looked … Continue Reading

The Importance of an Integrated Media Mix to Reach a Market of Multitaskers

Last night I sat on my couch watching “Dancing with the Stars” (Team Urkel, folks!) while perusing my favorite blog on my laptop and crushing the competition during a few rounds of Words with Friends on my phone. Maybe you were reading a magazine on your Kindle while the radio played in the background. Or you were at the gym, reading the closed captioning of the news on one of the TVs while your Pandora app played from your iPhone headphones. Raise your hand … Continue Reading

Facebook Timeline for brand pages is coming, and there’s not a thing you can do to stop it.

This transition to Timeline will create numerous hassles for all involved. We’ll all need new artwork, new strategies and a new history.  Yes, I said new history.  I’ll get to that later.

Facebook Timeline provides more room for visual displays.  The super-sized Timeline cover photo is only the most obvious example. Facebook will NOT allow those pictures to be used for advertising purposes. (I can’t wait to see how they are going to police that!) Photos will be displayed in larger formats … Continue Reading

With the king of the roost, Facebook, successfully launching timeline for brands this week—Twitter is ready to ruffle some feathers of its own with the announcement of dramatic changes coming to their site’s ‘Brand Pages’.

Twitter rolled out Brand Pages back in December, allowing brands to pin specific posts and display large banners on their landing page. But now, in an effort to make their site more of an internet layover, Twitter is looking to construct a Facebook style experience for both its brands and users.

Birds of a feather flock … Continue Reading

Ok, Dave. Interesting ideas, but mine are obviously better.

I was happy to see that some big name advertisers threw-out the playbook this year and leaked their ads days before the Super Bowl.  I know what you were thinking, “Wait… companies are leaking their ads online, so I’ll be forced to sit through 4 hours of “re-runs” on game day?  How can I possibly watch four quarters of mediocre football without that magical sense of anticipation?” Well, turns out that the Super Blow ad leaks didn’t herald Armageddon.  Instead, they enhanced … Continue Reading

Imagine waking up, putting on a pair of futuristic looking specs and staring into the mirror. Not only do you see a reflection of someone who looks like they belong in Devo, but you also see a weather forecast, an itinerary for the day’s events, and e-mails streamed directly from your inbox. Then imagine walking down a street of your neighborhood; you’re displayed information about nearby sales, fun games that incorporate your surroundings, and friends who are in the area. It sounds like something out of a blockbuster sci-fi film—glasses with embedded computer technology. But guess what? These futuristic shades … Continue Reading

In recent months, Pinterest has gained significant traffic, raising questions about its long-term viability for advertisers. I don’t have a crystal ball in front of me—in fact, it’s packed away with all my other prognostication devices, but according to my recently downloaded ‘Magic 8 Ball App’, I should “Ask again later.”

For now, I’ll tell you a little about the service, and the potential behind it. Pinterest is a collaborative photo sharing network that allows users to create, share, and manage … Continue Reading

Since 2007, Tumblr has been rocking the world of online media. After all, with over 15 billion posts by its 40+ million bloggers, it has earned the right to brag.

It’s served as a mecca for internet creativity, housing such famous memes as Foul Bachelor Frog, Paula Deen Riding Things, and the troll face. Tumblr has also been the birthplace for blockbuster blogs (and now books) including Texts from Last Night and FML.

Conjured up by then 20-year-old homeschooler David Karp, Tumblr … Continue Reading

The end of the year is the perfect opportunity to take the time and thank your customers. Stream’s Motorola clients have thanked their customers and business partners in a number of ways. For a more personal token of appreciation, we suggest sending thank you cards. In these cards you can include individualized messages about your past year.

You can also send out e-mails that include a thank you message. E-mail allows you to reach a large number of people in a quick and cost efficient way. Stream Companies’ team of designers and e-mail marketing professionals know how to craft the perfect … Continue Reading

As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading