Twitter is of course a Social Media phenomenon. The number of users grows literally by the second. As for who’s tweeting, here’s a look at the demographics as of April 2010.

Now, I don’t know about you but I am somewhat disconcerted by the fact that 4% of kids ages 3-13 are Tweeting but be that as it may…

On any given day Twitter users are now now sending 50 million tweets which translates to an average of 600 tweets per second.

That’s a lot of Tweeting… with numbers so … Continue Reading

That is the $64,000 question. I realize some of you may not be old enough to pick up on that reference but you get the idea.

With seemingly no end in sight to the juggernaut that is Social Media (BTW, it’s not a fad,  don’t tell anyone), many folks, marketers and alike, are beginning to wonder if Social Media will one day overtake email as the primary communications vehicle.

Makes sense when you think about it. Facebook allows you to send/receive messages from your contacts, friends, etc… so why bother to use email anymore?

The folks over at … Continue Reading

Earlier this week, I told you of the nominees for the 2010 Nielsen Automotive Advertising Awards.

If you recall yours truly was not exactly blown away by any of the spots. My hope was that the industry was collectively playing it cool and down the middle amidst the worst economic crisis in a generation… or two.

Two days ago the winners were announced and (yawn) here they are…

Best Sales Event Ad
Toyota: Toyotathon “Musical Chairs”

Best Green Ad
Ford: … Continue Reading

If you’re anything like me, you were very disappointed when you found that Facebook fan pages could not be linked to you or your businesses’ Twitter account. The reason is pretty simple- Facebook profiles are for people and if you want to represent your business in any way, you have to do that through a page or the Facebook police will get you.

Well, times are a’changing and although the rules of advertising your business on your profile are relatively the same, the use of social networking is flowing from Facebook fan pages to Twitter rather smoothly these days. … Continue Reading

True story….

Was working at agency and had a meeting with a potential new client. His business was cleaning — carpets, upholstery, etc. We held a meeting in which he explained how he wanted to get more customers (big shock);  “get more of the same folks I currently have” is how he worded it if memory serves me.

Ok, I’m processing this in my head… ‘he wants more customers like the ones he currently has… fine.’

So armed with this fact I posed what I considered to be the most obvious question to ask…

‘What does … Continue Reading

Here’s the latest eye-popping numbers  re: the juggernaut that is Facebook as per a report released today from website-monitoring.com:

• More than 400 million active users
• Half of all active users log on to Facebook every day
• More than 35 million update their status every day
• More than 5 billion pieces of content shared each week
• 70% of users are outside the US
• Over 100 million users access their Facebook page via their cell phone
• These same 100 million are twice as active as those who don’t use their cell phone to access their account
• Over 20 million people become fans of a given Page … Continue Reading
  
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Not to be left out of the Social Media explosion, B2B marketers are planning on increasing their Social Media advertising and marketing dollars.

Recent studies by Forrester, HubSpot, Duke University’s Fuqua School of Business, the American Marketing Association and Outsell reveal some very interesting facts and figures pertaining to B2B marketers and Social Media…

Marketing spending on social networking sites by B2B marketers is predicted to rise 43.3% for 2010

Spending will almost double over the next five years–going from $2.3 … Continue Reading

Much like Social Media, Direct Mail is here to stay…

In this very space, just a little over a week ago, I wrote that Social Media is not a fad, that it’s here to stay. Well, the same can be said about Direct Mail.

While it may not be as sexy to talk about these Social Media days we’re living in, what with Tweets and texts and Facebook and FourSquare and Ning and on and on – there will always be a need for Direct Mail. ALWAYS. … Continue Reading

Social Media is many things and means many different things to many people, but one thing it is most assuredly not… is a fad.

Remember when you were a kid in school and your teacher showed you a picture of 3 things and asked “Which one is not like the other?”
A.

B.

C.

fad (noun) – a temporary fashion, notion, manner of conduct, etc., especially one followed enthusiastically … Continue Reading

Last Wednesday, I dispatched the following queries re: the forthcoming Super Bowl spots…

• Were any of the spots unveiled during the Big Game memorable?
• Were any the kind we will be talking about for years to come, either in a positive or negative light?
• Did you remember the spot or product or both?

I honestly don’t know where to start. Oh wait, yes I do…

Without question this was, in my severely-over-caffeinated opinion, the worst collective group of Super Bowl TV commercials I have ever seen.  Seriously, what in the name of Joe Willie Namath were a lot of these people thinking?

The cost to … Continue Reading