Archive for the ‘Books’ Category

As iPad Sales Rise, E-reader Prices Descend

By ssilveri + June 28th, 2010

Barnes & Noble and Amazon are in a disagreement due to lowered prices on e-reader devices. Barnes & Noble was the first to drop the Nook 3G price from $259 to $199 as well as add a WiFi-only device for sale at just $149. This led Amazon to drop is price from $259 to $189; that’s $10 less than what Barnes & Noble offers.

Store feud aside, the underlying reason for this price controversy is the iPad, which starts at $499. E-readers such as the Kindle are significantly less expensive than … Continue Reading

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A response to Advertising Age’s article

6-18-2009-3-55-23-pm1You have logged into your daily check of your Facebook account and you are notified right away by the nice little red flag at the bottom of the web page, 8 new message. And of course, as any person would be, you are excited that so many people would want to contact you, popularity in its best form. With this excitement in hand, you click on that little red flag only to find out that, no, … Continue Reading

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The Tipping Point

By j_brennan + June 4th, 2009

tippingI very much enjoyed The Tipping Point.  Helpful for anyone looking to understand trends, fads, and outbreaks.

I am a little curious why Gladwell did not touch on mob mentality, or what happens after the spill over.  Perhaps he did not want to examine the ethos of the group versus the few – communicators, mavens, and salespeople.

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“The Cult of the Customer…”

By j_brennan + April 21st, 2009
Buy on Amazon

Buy on Amazon

“The Cult of the Customer: Create an Amazing Customer Experience … Continue Reading

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“Diary of a City Priest”

By j_brennan + April 21st, 2009

The story of John McNamee, a priest in one of the poorest parishes in Philadelphia…Amazon

My dear friends Tracey and Jim Hagan were married by Father Mac.  I ordered on 4/21/09.

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Recommended by Steve Krug, author of Don’t Make Me Think.  Look to share this book with Art and Production departments.

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“Don’t Make Me Think”

By j_brennan + March 25th, 2009

Required reading at Stream, Dont Make Me Think is the perfect book for beginners in web development.

We only have a few moments to capture users attention and Steve Krug’s tips and tricks help us understand things like conventions and designing web pages like billboards.

DMMT is a quick read and is hugly helpful in understaind web architecture.

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