Archive for the ‘design’ Category

The Influence of Typography

By Stream Companies + December 20th, 2011

Sal Sciarrino – Graphic Designer

Design is not just color and layout; it takes a well-written and presented message combined with effective imagery to create a powerful design. Typography can often make or break a design.

What exactly is typography?

Typography is the use of text and typographic elements in a design to communicate an idea a brand or a logo.

Typography is essential in making your piece stand out from the rest – it is your delivery system to keep your audience interested. Relying solely on an image can ultimately put you at a disadvantage. Images can be unclear, whereas words can clearly convey a message.

To … Continue Reading

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