Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices.

From Fat Booth and Auto-Tune to Peep and Pandora – every dumb app that’s on my phone forces advertising down my throat. Whether I’m tweeting or playing a word, I skip through a handful of meaningless, irrelevant ads about creating an online zoo or what’s on Lifetime tonight, etc. Do I care? No. But that’s the price I pay for…well…not paying for any of the apps on my phone.

Facebook mobile, on the other hand, has been a breath of fresh, ad free … Continue Reading

Front and Back of 2nd Direct Mail Piece and E-mail

As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

A ComScore study has shown that the average American spends 32 hours per month on the Internet. So, what does this mean for your advertising dollars? Many people would jump to the conclusion that because people spend more time online, their online ads will automatically bring them more business.

But you’re smarter than that.

In order to get any results, your business must invest in targeted, relevant ads which are on sites that your consumers visit frequently.

Say your business is a car dealership. You’d like to reach customers that live within … Continue Reading

Americans spent 53 billion minutes on Facebook in March, reports Matt Carmichael of Advertising Age magazine.  That works out to a slightly less alarming 12 minutes per user per day.

By way of comparison, Carmichael points out,
In 2009, according to Bureau of Labor Statistics, the average American spent 8.7 hours a night sleeping. Men spent just 16 minutes a day doing housework (women spent 36 minutes). Exercise? 18 minutes. Religious and spiritual activities? Nine minutes. You get the picture.
Of course, we’re talking … Continue Reading

Spending on social media advertising will increase by nearly 300% in the next five years, according to research firm BIA/Kelsey.  They predict that total spending on social media advertising in the U.S. will rise from $2.1 billion in 2010 to $8.3 billion in 2015.  That’s a 31.6% annual rate of increase.

Display ads will continue to dominate, they predict, but non-display ad revenue (e.g., Twitter’s “promoted products”) will grow quickly and more new formats will sprout. They expect that non-display ad spending will grow … Continue Reading