E-mail is not just a simple form of communication; as a business professional, you have the ability to connect with your customers through e-mail and market your product and brand. A faster and cheaper way to advertise, e-mail marketing has a number of benefits. Here are just a few of them:

Fast and Effective
Email marketing allows you to communicate at the speed of the Internet. No waiting. Initial campaign response generally occurs within 24 hours of deployment!

Far Reaching and Highly Accessible
Globally there are 1.4 billion active e-mail addresses and that … Continue Reading

The end of the year is the perfect opportunity to take the time and thank your customers. Stream’s Motorola clients have thanked their customers and business partners in a number of ways. For a more personal token of appreciation, we suggest sending thank you cards. In these cards you can include individualized messages about your past year.

You can also send out e-mails that include a thank you message. E-mail allows you to reach a large number of people in a quick and cost efficient way. Stream Companies’ team of designers and e-mail marketing professionals know how to craft the perfect … Continue Reading

Front and Back of 2nd Direct Mail Piece and E-mail

As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

An integrated marketing campaign involves the strategic blend of all marketing tools to create one cohesive marketing plan. By using multiple resources, including advertising, marketing and public relations, an integrated campaign connects with the consumer and builds a stronger brand. There are multiple reasons why an integrated marketing campaign works well, but here are just a few.

• Reach a wider audience than campaigns that just use a single medium
• Increase brand visibility and reinforce the brand message
• Use marketing resources efficiently, re-purposing the creative and messaging across multiple media

Like any campaign, integrated campaigns require … Continue Reading

Content producers increasingly hope that social media will get the word out for them.  They hope that their content will go viral. But studies show that email is still the way most people share most content.  And search is still the top method of finding websites.

Yet social sharing is capturing more attention.

Outbrain, a company dedicated to getting online content to the people who need it, reports that only one-tenth of external referrals come from social media sites.  They found that most (41%) come from search and nearly one-third from other sites.

Social … Continue Reading

While many folks go to Facebook for discounts, research indicates that they prefer email—and that email is more effective.

Lots of companies use deals and discounts as a way of encouraging Facebook and Twitter engagement, and, unsurprisingly, research shows that such offers are a primary reason that social networkers follow those brands. 

The question is, have consumers made a strong connection between social networks and retail? 

According to a March 2011 survey of daily deal site Eversave.com users, three-quarters of their female … Continue Reading