To start off the new year right, this is the perfect opportunity to make sure you’re getting the most out of your work day. When you’re working in sales, there are constant tasks and challenges. It’s up to you to determine how you tackle these day-to-day action items. The Sales Team at Stream Companies recommends you implement the following reminders in an effort to maximize your time management.

Prioritize projects

You know that some projects are of higher priority. Don’t lose sight of this. You may … Continue Reading

E-mail is not just a simple form of communication; as a business professional, you have the ability to connect with your customers through e-mail and market your product and brand. A faster and cheaper way to advertise, e-mail marketing has a number of benefits. Here are just a few of them:

Fast and Effective
Email marketing allows you to communicate at the speed of the Internet. No waiting. Initial campaign response generally occurs within 24 hours of deployment!

Far Reaching and Highly Accessible
Globally there are 1.4 billion active e-mail addresses and that … Continue Reading

The end of the year is the perfect opportunity to take the time and thank your customers. Stream’s Motorola clients have thanked their customers and business partners in a number of ways. For a more personal token of appreciation, we suggest sending thank you cards. In these cards you can include individualized messages about your past year.

You can also send out e-mails that include a thank you message. E-mail allows you to reach a large number of people in a quick and cost efficient way. Stream Companies’ team of designers and e-mail marketing professionals know how to craft the perfect … Continue Reading

Becoming complacent is sometimes a much easier option than tackling things head on. But at Stream Companies, we avoid that nasty trap. Here are a few pointers that our Sales team follows in order to increase productivity.

1. Set and review goals

Make sure you’re on top of things. What do you want to accomplish and how are you going to do it are two questions you must consistently ask yourself in order to stay on course.

2. Tackle the toughest things first

Procrastination is tough to battle. Start with the … Continue Reading

The global economy is confused.

There is wide spread skepticism that leaders have the judgment and will to implement sound policies at home and abroad.

Companies are waiting to hire. Consumers are waiting to buy. Investors are waiting to commit.

DON’T WAIT TO ADVERTISE.

A confused economy is the wrong time to cut for four reasons:

1. Marketing is part of the solution, not part of the problem.

• 79% of companies believe that marketing is no longer dispensable… it is a KEY part of the business plan.
• Smart companies know to build an … Continue Reading
  
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I have to say I am a bit perplexed when I read blog posts that gush about Google+.

Marketers are urging companies to hurry up and set up a Google+ page for their businesses.

One marketer writes, “Wow, the new Google+ Company Pages are very cool!”

They are not.

They are dull, even by comparison to Facebook company pages, which, because they must live within the confines of Facebook, are relatively dull.

“We have, since its inception, been huge Google Plus fans, even though its [sic] been a bit of a ghost-town compared … Continue Reading

Top Sellers are more than just sales people; they’re true partners in your business. Highly successful sellers have certain characteristics that allow them to excel in their role and achieve consistent, top level performance. When Stream Companies is on the search for Sales Team members, this is what we expect of our candidates:

Never take “no” personally

A “no” is simply an opportunity for you to learn more and do more. Client feedback, whether positive or negative, is absolutely essential. To quote The Godfather, “It’s not personal…It’s … Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

In other words, LinkedIn is Facebook for business people.

Like its cool cousin Facebook, LinkedIn is growing at an astounding rate:

• LinkedIn counts executives from all 2011 Fortune 500 companies as members
• Its corporate hiring solutions are used by 75 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company … Continue Reading
  
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The advent of social media as a way-of-life has created a new reality in marketing: word-of-mouth, peer based reviews, testimonials, and complaints now carry an unprecedented amount of weight.

All it takes is a quick stroll through Facebook, twitter, Google, Yelp, and countless other sites to see the staggering amount of content & conversation dedicated to brands.

In fact:

• 92% of buyers have more confidence in info found online than they do in anything from a salesclerk or other source
• 90% of online consumers trust recommendations from people they know; 70% trust … Continue Reading
  
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