In a world where the US audience has a shorter and shorter attention span and more media choices, is there any loyalty in a medium like radio with so many choices?  Let’s be honest; how many of you listen to the same radio station for more than 7 minutes (or until the next commercial break)?  Most of us have a minimum of 7-10 stations we “flick” between if we do not like the song or the station is in a commercial break.  In fact, the term “P1” (industry term for the listener’s First Preference) has gone extinct.  Fleeting are the … Continue Reading

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Unanimously, people in advertising would agree that the process of media buying is constantly changing; therefore the need to evolve … Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading

It’s a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.

But never fear! There are solutions to this quandary! If you know the right questions to ask, your media buys will always work for you. Here are some tips of the trade:

Radio Stations

Take a look at radio station’s ratings reports for the counties you’re interested in and check out the station’s … Continue Reading

Front and Back of 2nd Direct Mail Piece and E-mail

As an approved vendor for Motorola co-op advertising, Stream Companies works with radio dealers nationwide. Commenco Inc., an elite authorized Motorola service facility in the Kansas City metropolitan area, needed to promote its upcoming expo in a fresh and exciting way. Having worked with Stream Companies many times before, Commenco knew that Stream could jazz things up like no other advertising agency around. Stream used direct mail, print, an online landing page, e-mail and online video to … Continue Reading

Last week, we discussed the importance of conducting integrated marketing campaigns.  One of the integral components of an integrated marketing campaign is the media plan.

To build better value for your client, Stream Companies recommends buying media on a quarterly basis, as opposed to buying month-to-month.  (Month-to-month is defined as booking media in or right before the month being booked. For example, scheduling NBC on 9/1 for a 9/15 start.)  On average, broadcast and radio stations will reduce rates by 15% if a client books for the … Continue Reading