In a world where the US audience has a shorter and shorter attention span and more media choices, is there any loyalty in a medium like radio with so many choices?  Let’s be honest; how many of you listen to the same radio station for more than 7 minutes (or until the next commercial break)?  Most of us have a minimum of 7-10 stations we “flick” between if we do not like the song or the station is in a commercial break.  In fact, the term “P1” (industry term for the listener’s First Preference) has gone extinct.  Fleeting are the … Continue Reading