Any site that successfully attracts repeat visitors has to have fresh and constantly updated content. In the world of traditional site building, that means HTML files–and lots of ‘em.

The problem is that, more often than not, the people providing the content for a site are not the same people handling its design; content generation and site design are mutually exclusive.  That plus maintenance of a content-driven site can be a real challenge, resulting in hundreds of files that need to be maintained should you wish to make a fundamental … Continue Reading

Most mobile users are still not using current available technology (text or SMS) for mobile alerts according to a  May 2010 survey conducted for Placecast by Harris Interactive.  In 2010, consumers expressed only a small rise of in interest (2%) for receiving mobile alerts and penetration still only reached 28%.  However 8% of respondents “were extremely or very interested” in receiving alerts.  This represents almost 40% gain in favoribility, but is 8% enough for a solid strategy?  As an aside, under-35s interest in mobile alerts was significantly higher.

Coupons and promotions from … Continue Reading

Smartphones are starting to change the face of advertising. The next big step to this process is the iAd. This mobile advertising platform gives third party developers the freedom to directly embed advertisements into their own iPhone applications and it’s being launched today , July 1st.

Steve Jobs has put $60 million in for second half of 2010 from the likes of select brand names like Nissan, Sears, JCPenny, GEICO, Target, Best Buy, GE and Unilever, as well as longtime partners Disney and AT&T. Those brands represent 48% of mobile display ad spending the second half of the year.

When a new, … Continue Reading

Automotive dealers! You now have the opportunity to influence consumers at the top of the purchase funnel when using advertising via the mobile web.

As the mobile Web becomes more important to consumers, automotive marketers need to make their advertisements mobile-friendly. The only difference is that the information is on smaller screens and literally in the hands of prospects.

Consumer engagement on automotive mobile advertising has been steadily increasing, so catch the mobile advertising wave while by contacting us today.

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Stream Companies is an award-winning advertising agency located right outside Philadelphia, … Continue Reading

If your business is looking to take advantage of content marketing, search engine optimization (SEO) should always be involved.

Content and landing pages fit should be consistent with the keywords. Each additional keyword emphasizes the chance of the product being seen.

If you’re one of the many who are looking to optimize your company through social media, a link to your page should be included as well.

Contact Stream Companies today to bring your business up to date with SEO and Social Media.

Google just unveiled a Smartphone that will knock the socks off of your mobile internet.

Nexus One is Google’s smooth push for more consumer products.

It’s about as light as a Swiss army knife and uses a Qualcomm processor. The 3.7-inch, touch-screen display has deep contrasts with a color-changing track ball that changes color when you receive a message.

It has a built-in compass, a GPS, and a light sensor that helps consumers save power by adjusting to indoor and outdoor light. The camera has an LED flash accompanied by a one-click upload to YouTube. … Continue Reading

Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

Mobile marketing is heating 2010 up before it even begins. Soon, you’ll have healthcare apps that will help diagnose illnesses, apps that disable texting while driving, and mobile Skype!

These are all expected in the coming New Year. As you may remember in our previous article about QR-Code, mobile phones are beginning to conquer scanning QR-Codes. Threfore, higher quality cameras on cell phones will better enable barcodes to be scanned and you’ll be able to promote and discount products using your mobile phone.

Ready for more, helpful information at your fingertips? Your belt’s … Continue Reading

If you don’t think mobile internet purchasing is catching on, think again. This graph from Morgan Stanley portrays the 50+ percent of paid mobile consumer usage. Smartphone users, as a majority, have been putting desktop usage to shame with app usage. Having a smartphone on hand makes it easy to buy into the digitized world while leaving desktop purchasing in the dust.

As more consumers buy using their mobile devices, mobile advertising will increase

Maybe mobile marketing will be turning a new leaf in 2010 and the new decade will be the ‘decade of … Continue Reading

According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years.

Mobile Marketing Watch (MMW) responded to this prediction saying advertisers would have to compete with blurring lines of cell phone accessories such as headsets.

“This means it’s extremely important to think of mobile marketing opportunities as more than just those designed for smartphones and other mobile handsets,” the analyst remarked.

Although the market will be expanding, Smartphones will still be more expensive.

Call Stream Companies to strengthen and expand your advertising  today.