According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years.

Mobile Marketing Watch (MMW) responded to this prediction saying advertisers would have to compete with blurring lines of cell phone accessories such as headsets.

“This means it’s extremely important to think of mobile marketing opportunities as more than just those designed for smartphones and other mobile handsets,” the analyst remarked.

Although the market will be expanding, Smartphones will still be more expensive.

Call Stream Companies to strengthen and expand your advertising  today.

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More than 22.4 million people access mobile information on a daily basis-a number that has more than doubled in the last year alone. In January, 2008 the 10.8 million people accessed the web through mobile phones daily, and increased 107 percent to 22.4 million in January, 2009. Clearly it’s time for dealerships to decide not just when they are going to reach these 22.4 million potential car buyers, but how. Below are three effective mobile techniques you can use to grab more customers while they’re on the go.

Mobile eNewsletters

In addition … Continue Reading

For the past decade, experts have proclaimed every year to be “the year of the mobile.” 2009 was no different, especially after Google bought mobile ad network AdMob for $750 million. However, mobile advertising isn’t as successful as predicted…yet.

Mobile advertising is far behind other mediums. It’s expected to make up $416 million in America’s ad spending this year and search marketing generates the same in about one week.

In fact, fewer than 1 in 5 Americans own a smartphone today.

Those numbers paint a substantial picture for the lack of mobile advertising being produced. … Continue Reading

 Are you are aware?  If not you need to talk to Stream Companies.

Marketers monitoring Twitter for mentions of their brand may have noticed that microbloggers are more likely to give or seek information than to sound off about a product, good or bad.

Of nearly 150,000 tweets that named brands, nearly one-half of them were simply “comments”-posts that mentioned a brand, but where the primary focus was something else. A further 18.1% were information-providing and 11.1% were information-seeking.

That left just 22.3% of tweets about brands that expressed an opinion one way or another. The good news for marketers: Twitter users were much more likely to … Continue Reading

Demographics Evening Out

As mobile Internet usage increases, men are losing their advantage in numbers. They still account for the majority of users, but women are catching up quickly.

Mobile Internet visitors were up 34% year over year to 56.9 million in July 2009. Growth among women outpaced the average rate by some 9 percentage points. Men still made up 53% of the mobile Web audience in July.

What keeps men so attached to their mobile phones for Web browsing? They make up the bulk of the audience for tech, sports and news content-and, … Continue Reading

The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 
Two questions:

1. From where do you tweet?  At home or Mobile?

2. Do you consider a wall post (facebook or alike) a “status … Continue Reading

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Accoring to Wireless and Mobile News, by 2013 almost four in every ten handsets sold worldwide will be a smartphone.

Do you have a mobile strategy?

Contact Stream Companies, Philadelphia’s leading developer of mobile apps for business.