Most mobile users are still not using current available technology (text or SMS) for mobile alerts according to a  May 2010 survey conducted for Placecast by Harris Interactive.  In 2010, consumers expressed only a small rise of in interest (2%) for receiving mobile alerts and penetration still only reached 28%.  However 8% of respondents “were extremely or very interested” in receiving alerts.  This represents almost 40% gain in favoribility, but is 8% enough for a solid strategy?  As an aside, under-35s interest in mobile alerts was significantly higher.

Coupons and promotions from … Continue Reading

If you’re anything like me, you were very disappointed when you found that Facebook fan pages could not be linked to you or your businesses’ Twitter account. The reason is pretty simple- Facebook profiles are for people and if you want to represent your business in any way, you have to do that through a page or the Facebook police will get you.

Well, times are a’changing and although the rules of advertising your business on your profile are relatively the same, the use of social networking is flowing from Facebook fan pages to Twitter rather smoothly these days. … Continue Reading

COKE & PEPSI…
Drinking from the same cup?

No, this is not about some unholy alliance between the cola giants or even some epic conjoining of two corporate behemoths in the Exxon/Mobil vein. It is however a sign of the times and a shape of not only things to come… but things that are already here.

What I’m referring to is what I like to call… The Big Shift.

The cultural and truly seismic shift that many companies and advertisers alike are making from “traditional” advertising mediums to those that have the word “social” attached to them… i.e. Social Media and … Continue Reading

If your business is looking to take advantage of content marketing, search engine optimization (SEO) should always be involved.

Content and landing pages fit should be consistent with the keywords. Each additional keyword emphasizes the chance of the product being seen.

If you’re one of the many who are looking to optimize your company through social media, a link to your page should be included as well.

Contact Stream Companies today to bring your business up to date with SEO and Social Media.

According to the study entitled: Social Media in 2009 Inc. 500: New Tools and New Trends, social media use is growing fast within corporations in the United States.

Seventy-five percent of respondents claimed they were “very familiar with” social networking. As this study suggests, much social media growth is expected in the near future within businesses around the world.

The study also revealed how respondents think social media are here to stay giving you even more reason to stick with it and a representative … Continue Reading

Weekly use of the internet is climbing and because of this, brands may benefit from increasing their online PR output in 2010.

According to Econsultancy’s Rebecca Lieb, citing figures from a recent study by Harris Poll, the average amount of time spent on the web has risen 13 hours since 1999.

Harris Poll also stated that “Hours online may have increased because of the recession.”

Statistics have also shown that individuals between 30 and 39 registered an average 18 hours on the internet a week, while 40 to 49-year-olds spent 17 hours surfing. Therefore,  focusing … Continue Reading

According to emarketer.com, the three phases of a company’s social marketing are trial, transition, and strategic. The more comfortable a company is with social marketing, the faster they will begin to strategize.

This will be great for networking as well company workers. The 2010 Social Media Marketing Benchmark Report from MarketingSherpa states that sixty percent of social marketing dollars will go to employee salaries for social media activities such as generating content, and the monitoring social channels.

Social Marketing doesn’t have to be a complicated tragedy. Let Stream Companies plan your … Continue Reading

Today, White Pages announced the incorporation of public social media profiles from Facebook and Twitter into its people search service. The people search on White Pages also provide consumers with direct links to select matching Facebook and Twitter user pages.

This social media breakthrough will be incorporated throughout the entireWhitePages site. By the middle of next year, they expect to significantly expand the number of social listings while adding social networking account information to existing work and residential listings where relevant. Also, the recently launched editing capability will allow consumers to add links … Continue Reading

A continuing auto industry trend is switching from traditional to online advertising. Because of this, online auto advertising agencies have adapted to a new system.

The system enables dealers’ inventory to be automatically listed across the Vast.com network which includes automotive sites such as AOL Autos, Overstock Cars, and AutoMedia. The true upside to this switch is the benefit of online networking.

Online local ad spending for American auto manufacturers is approximated to be 14% in 2010, while online ad spending will most likely increase by 8.6%.

So far, it has increased internet ad spending … Continue Reading

Stream Companies is now on Google Favorite Places!

To use, identify your phone’s capability for scanning a QR code (the square black box in the bottom right). Once you’ve done that, use your phone’s application to scan the code. You’re then connected to Stream Companies.

Contact Stream Companies today to impress the world with your business.