Is this the future of online dating?

Hitch.me is the first and only dating platform for LinkedIn users. The founder of Hitch.Me, Naveed Nadir, has banked on the assumption that single people professionals will deem LinkedIn as a credible source for acceptable partners. You’ll find none of that shady business like you would on some of those other dating sites because, of course, everyone on LinkedIn has got to be a nice and decent individual. And since everyone on LinkedIn is a super-smart business guy or gal … Continue Reading

As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading

I have to say I am a bit perplexed when I read blog posts that gush about Google+.

Marketers are urging companies to hurry up and set up a Google+ page for their businesses.

One marketer writes, “Wow, the new Google+ Company Pages are very cool!”

They are not.

They are dull, even by comparison to Facebook company pages, which, because they must live within the confines of Facebook, are relatively dull.

“We have, since its inception, been huge Google Plus fans, even though its [sic] been a bit of a ghost-town compared … Continue Reading

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

In other words, LinkedIn is Facebook for business people.

Like its cool cousin Facebook, LinkedIn is growing at an astounding rate:

• LinkedIn counts executives from all 2011 Fortune 500 companies as members
• Its corporate hiring solutions are used by 75 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company … Continue Reading
  
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I believe some of my blogs have become a mix of confessionals and interesting advertising tidbits. Well, ladies and gentlemen, I’m here to confess again. And with this one, I’m more abashed to admit.

Here it is…I take part in geosocial networking!

Alright, it’s not all that horrible. But as someone who firmly opposed all of that trendy geosocial mumbo-jumbo, it saddens me to own up to it because, gosh darn it, I was proudly geo anti-social!

You see, once upon a time, I did not own what I call a “fancy phone” or … Continue Reading

Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words of Michelle Tanner, “You’re in big trouble, mister!”

To make sure you and your client see eye to eye, the solution is fairly simple: use checklists. However, the maintenance of those checklists is the real kicker.

Since things are ever-changing, establish your client’s goals and expectations on a monthly basis. When you … Continue Reading

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Let’s look into the brouhaha more deeply.

Last week, EdgeRank Checker released a study outlining the influence of 3rd party application programming interfaces (“APIs”, more commonly referred to as “3rd Party Apps”) on Facebook engagement.  These apps are commonly used to schedule … Continue Reading

An integrated marketing campaign involves the strategic blend of all marketing tools to create one cohesive marketing plan. By using multiple resources, including advertising, marketing and public relations, an integrated campaign connects with the consumer and builds a stronger brand. There are multiple reasons why an integrated marketing campaign works well, but here are just a few.

• Reach a wider audience than campaigns that just use a single medium
• Increase brand visibility and reinforce the brand message
• Use marketing resources efficiently, re-purposing the creative and messaging across multiple media

Like any campaign, integrated campaigns require … Continue Reading

Mashable reports that the Nielsen Co. will soon offer ratings service for Facebook campaigns. Nielsen will be able to assess the impact of Facebook marketing campaigns in the same way it has gauged the audience reach for television advertising.

Nielsen’s system will use “gross rating points” (GRPs) to assess the reach of an ad by means of the frequency that the audience sees it. Unlike traditional online metrics like click-through rates and impressions, gross ratings points will let marketers buy online ads in the same way that they buy ads for … Continue Reading

Americans spent 53 billion minutes on Facebook in March, reports Matt Carmichael of Advertising Age magazine.  That works out to a slightly less alarming 12 minutes per user per day.

By way of comparison, Carmichael points out,
In 2009, according to Bureau of Labor Statistics, the average American spent 8.7 hours a night sleeping. Men spent just 16 minutes a day doing housework (women spent 36 minutes). Exercise? 18 minutes. Religious and spiritual activities? Nine minutes. You get the picture.
Of course, we’re talking … Continue Reading