As consumers, we’re constantly asking, “So, what’s in it for me? What’s the trade off?” Basically: Why should I be spending my money on that?

Consumers make it a lot more complicated for advertisers because they can be a lot more discerning in this day and age. Often, there isn’t even a need to see a product in person. In this hi-techy time, any consumer has the ability to become a “savvy shopper.” When we use a smartphone, we have valuable information just. like. that!

And the numbers … Continue Reading

I believe some of my blogs have become a mix of confessionals and interesting advertising tidbits. Well, ladies and gentlemen, I’m here to confess again. And with this one, I’m more abashed to admit.

Here it is…I take part in geosocial networking!

Alright, it’s not all that horrible. But as someone who firmly opposed all of that trendy geosocial mumbo-jumbo, it saddens me to own up to it because, gosh darn it, I was proudly geo anti-social!

You see, once upon a time, I did not own what I call a “fancy phone” or … Continue Reading