While many folks go to Facebook for discounts, research indicates that they prefer email—and that email is more effective.

Lots of companies use deals and discounts as a way of encouraging Facebook and Twitter engagement, and, unsurprisingly, research shows that such offers are a primary reason that social networkers follow those brands. 

The question is, have consumers made a strong connection between social networks and retail? 

According to a March 2011 survey of daily deal site Eversave.com users, three-quarters of their female … Continue Reading

Digital video advertising is grabbing an increasingly larger share of the online market. Recent studies estimate that online video advertising will increase by 38.6% in 2011. Although one study estimates that most advertisers will spend less that one-quarter of their online display budget on digital video advertising this year, most will be increasing their digital video ad spend in the next twelve months. 

The impetus for this growth seems to be a desire to advantage of online video advertising for its audience targeting capabilities and higher return on investment (ROI).

When choosing … Continue Reading

Good old banner ads are not going away.  The Interactive Advertising Bureau reports that spending on such ads has increased significantly.

Display ads (banner ads, rich media, video and sponsorships) increased their share of US online advertising spending in 2010 to 38% from 35.2% in 2009.  The largest share of online spending remains search marketing, which accounted for 46% internet spending. 

While 2010 saw an explosion in video ad spending, (+39.6% in 2010) and is anticipated to increase by a similar amount this year, it accounted for only 5.5% of … Continue Reading

Local businesses turn to search marketing & social media in a broad shift to online ad spending

As US internet users and mobile device owners increase, so do the amount of online advertising channels available to local marketers looking to capitalize on this growing audience.

By 2015, estimates show that about 80% of the US population will be online and more than half will have mobile web access, providing local marketers with an unmatched opportunity to influence potential customers before they even reach their storefronts.

And local marketers are taking advantage of this opportunity.   … Continue Reading

Philadelphia SmartCEO Magazine releases the 2011 Future 50 winners; Stream Companies CEOs make the list 

The SmartCEO program, Future 50, recognizes 50 leading companies in the region based upon criteria including revenue and employee growth over the past 3 years.

The 2011 results are in and Stream Companies CEOs David Regn and Jason Brennan were listed among the best.

Take a look at the excerpt below from Philadelphia SmartCEO Magazine where David and Jason answer questions about their experiences with Stream Companies.

… Continue Reading

Social to be featured at center of SEO and PPC campaigns

It’s not surprising that 2011 is projected to be the “year of Facebook.” What’s interesting however is that the “year of Facebook” may also be relevant for search marketers.

Search marketers have discovered how social media marketing can help build their search engine optimization efforts, and respondents to the Covario survey said their No. 1 priority for SEO next year was integration with social media programs.

 According to the report, “leveraging … Continue Reading

Google’s making some big predictions about their future role in online advertising.  With the recent growth we’ve seen from key competitive players such as Facebook, the Yahoo-Bing alliance, and AOL’s new display ads; it’s no surprise that Google is refusing to fall into the backdrop.

Twelve years ago this week, Google became officially incorporated and began its creation of the Web search industry as we know it today. On Tuesday, the company re-emphasized its recent enthusiasm for shaping the future of online display advertising, something worthy of all Web professionals notice.

Google has been increasingly vocal in recent weeks … Continue Reading

Stream Companies, has once again made the Inc. 5000 list of the fastest-growing, private companies in America.  Thank you to every partner client, Stream Team member, and vendor.  We appreciate your trust, support, and business.

Hey there, Stream Company enthusiasts!

Stream Companies is now on Facebook and Twitter!

Become a fan, like us, follow us…stay connected!

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Thanks for your patronage and we look forward to connecting with you even more in cyberspace.

Stream Companies is now on Google Favorite Places!

To use, identify your phone’s capability for scanning a QR code (the square black box in the bottom right). Once you’ve done that, use your phone’s application to scan the code. You’re then connected to Stream Companies.

Contact Stream Companies today to impress the world with your business.