Award season is in full swing—and Stream Companies has brought home an impressive 8 AVA Awards for 2011!

The AVA Awards is a global competition that recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media.

Interestingly enough, if you turn the number 8 on its side, it becomes the symbol for infinite.

And infinite is Stream’s appreciation for our creative team’s amazing, award-winning work seen below:

Platinum Award Winners:

“Jack Williams 82nd Anniversary Sale” – Jack Williams Tire and Auto Service Centers

Jack Williams Tire & Auto Center – … Continue Reading

We shared our favorites…and here are the television spots we just can’t stand!

First up – every Lexus commercial during the holidays. Everyone at Stream just LOVES these spots.The jingle sure is catchy, but once you hear it, it’s hard not to cringe. In this one, a young 20-something hipster couple can afford to rig an elevator’s music! How clever!

Speaking of hipsters, Hyundai has been all about Pomplamoose these days. Mike Begley submitted this one:

Kate Heskett dislikes all of the generic jewelry ads- they’re pretty much all the same, aren’t they? … Continue Reading

Well, Christmas is soon upon us, and Hanukkah is already here! This year Stream Companies would like to share some of our favorite winter and holiday television commercials!

Graphic designer, Mike Begley – PA Lottery-a favorite commercial growing up, of 2011 and of all time! It’s timeless.

Senior Designer & E-Mail Marketing Manager, Matt May – My favorite Holiday Commercial growing up was the “Eat ‘N Park Christmas Star” Commercial.As a kid, it was just one of those staples of that time of year. When I saw it, I knew Christmas was just around the corner…. Continue Reading

2012 is the year to strengthen your brand through video production!

What is a brand in marketing terms?  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

And from a brand comes… brands awareness (the customers’ ability to … Continue Reading

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Unanimously, people in advertising would agree that the process of media buying is constantly changing; therefore the need to evolve … Continue Reading

Welcome to the World of Cable Advertising!

Stream Companies will be your tour guide for the day. So, take a seat and start asking questions. Thank you.

With cable advertising, there are four options:

And no matter what venue you choose to buy in cable, it all comes down to two things: reach and frequency.

So, what the heck are reach and frequency?

Reach: Percent of target audience universe exposed to message at least once

Frequency: Average number of times a household or target viewed a commercial over a specific time period

And … Continue Reading

Stream Companies is proud to announce that we’ve won 2 Silver awards in the 2011 W3 Awards!

The W3 Awards recognizes creative excellence on the web and the creative and marketing geniuses that made it all happen. Stream Companies is proud to be a part of a group of such outstanding winners. We’re a modest team and don’t like to toot our own horns, but we are very happy to say congratulations to the creative and production teams!!

…Now where are we going to put … Continue Reading

It’s a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile radius.

But never fear! There are solutions to this quandary! If you know the right questions to ask, your media buys will always work for you. Here are some tips of the trade:

Radio Stations

Take a look at radio station’s ratings reports for the counties you’re interested in and check out the station’s … Continue Reading

I will admit it.

I watch a lot of television.

No, really, A LOT.

And, as many of my family members and friends know, I am that (annoying) person who moans and groans after seeing certain spots. But instead of ranting and raving about bad ads, (copyranter and AdScam/The Horror! already do that incredibly well!) I want to do a series of “Spot-on Spots” – ads that are just standouts among the extremely professional term–“crap”.

First up – When Weird Works

We’ve all seen them, laughed at them, cringed while watching them, and … Continue Reading