E-mail is not just a simple form of communication; as a business professional, you have the ability to connect with your customers through e-mail and market your product and brand. A faster and cheaper way to advertise, e-mail marketing has a number of benefits. Here are just a few of them:

Fast and Effective
Email marketing allows you to communicate at the speed of the Internet. No waiting. Initial campaign response generally occurs within 24 hours of deployment!

Far Reaching and Highly Accessible
Globally there are 1.4 billion active e-mail addresses and that number is growing. E-Mail just isn’t on computers — 30% of e-mail opens now come on mobile devices. 70 million US consumers accessed email through a mobile device, with 43.5 million doing so on a near-daily basis in 2011, and that number is increasing.

Measurable and Trackable
Everything in an e-mail can be tracked and analyzed. See how many opened it, who opened it, and what links they clicked on. Know your customers and prospects interests instead of guessing. See just who is engaging with you and who is not.

Personal and Grows Relationships
E-Mails can be personalized and/or give your customers an inside scoop and exclusive offers so they feel important. You can utilize tracking and segmentation to speak directly to your individual customer’s interests in a way no other media can. Keep in direct touch with your customers more often and at less expense.

Testable and Changeable
Email marketing makes testing different messages quick, simple, and affordable. You can quickly and cost-effectively test a message first in an e-mail campaign and then, if effective, use it in other traditional media with less risk.

Maximizes Your Marketing ROI
According to the Direct Marketing Association, email is projected to bring in $39.40 for every dollar spent in 2012.

List Management Becomes Easy
E-mails contain opt-in and opt-out options which help you to shortlist your prospects and customers and reach only the ones genuinely interested in your offerings. Also, customers can update the profiles to tell you more about themselves and what they are interested in.

Using e-mail marketing is a simple way of reaching customers. As an added benefit, for Motorola dealers, e-mail marketing is covered by co-op. For more information about e-mail marketing, contact Tiffanie Leos via e-mail at tiffanie@streamcompanies.com or 610-644-8637 x247 or Beth Burke at eburke@streamcompanies.com or 610-644-8637 x103.