Small businesses boosted their spending and shifted dollars away from Google and Yahoo! in Q2 2010, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible.

Ask.com benefited, while spending on Bing was steady. Click rates were down slightly on Google and Bing while growing on Yahoo! quarter over quarter, but compared with Q2 2009, clicks were … Continue Reading

Automotive dealers! You now have the opportunity to influence consumers at the top of the purchase funnel when using advertising via the mobile web.

As the mobile Web becomes more important to consumers, automotive marketers need to make their advertisements mobile-friendly. The only difference is that the information is on smaller screens and literally in the hands of prospects.

Consumer engagement on automotive mobile advertising has been steadily increasing, so catch the mobile advertising wave while by contacting us today.

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Stream Companies is an award-winning advertising agency located right outside Philadelphia, … Continue Reading

True story….

Was working at agency and had a meeting with a potential new client. His business was cleaning — carpets, upholstery, etc. We held a meeting in which he explained how he wanted to get more customers (big shock);  “get more of the same folks I currently have” is how he worded it if memory serves me.

Ok, I’m processing this in my head… ‘he wants more customers like the ones he currently has… fine.’

So armed with this fact I posed what I considered to be the most obvious question to ask…

‘What does … Continue Reading

Much like Social Media, Direct Mail is here to stay…

In this very space, just a little over a week ago, I wrote that Social Media is not a fad, that it’s here to stay. Well, the same can be said about Direct Mail.

While it may not be as sexy to talk about these Social Media days we’re living in, what with Tweets and texts and Facebook and FourSquare and Ning and on and on – there will always be a need for Direct Mail. ALWAYS. … Continue Reading

This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.

(NOTE: this year is a little different in that some heavy hitters such as Pepsi are passing on the Super Bowl, rather directing their monies elsewhere, i.e. Social Media campaigns.)

Naturally, the hope is to create a spot that resonates with … Continue Reading

Want to strengthen your mobile marketing campaign? You’ve come to the right place. The following is a list of tips that will give you  better understanding of do’s and don’t in the work of mobile marketing.

1. What do you want to accomplish from mobile marketing?

Do you yearn for brand awareness or do you want to engage customers? Make your goal known before you take the first step.

2. Connect with a mobile application service provider.

Consult a successful provider as your reference. It’s always better to compare what you think is best to … Continue Reading

The end is in sight…of the recession, that is. Unfortunately, damage has already been done to the advertising industry. According to Ad Age, ad spending in 2009 experienced the sharpest percentage decline since the Great Depression when it dropped 14.7-percent the first nine months of 2009.

On the bright side, there are high hopes for digital advertising. Annual growth rate for online advertising is said to be steady over the next five years.

Be part of digital advertising growth with Stream Companies.

Geotargeted display ads are said to more than double over the next five years. The segment will grow from $897 million in 2008 to $1.9 billion in 2013. These numbers represent a compound annual growth rate of 16 percent.

Being said to grow from 10.2 percent in 2008 to 15 percent by 2013, the segment will also make up a greater percentage of the total ad market.

At the assumed growing rate, locally purchased banner ads will increase 66 percent annually from $45 million in 2008 to $565 million in 2013. Ads purchased locally … Continue Reading

The Super Bowl is two months away and CBS has already sold more than 90% of its Super Bowl inventory.

According to CBS senior vice president of National Football League, Tony Taranto, there is also at least one, major post-game opportunity available.

Taranto said the foreign auto category has been “extremely active” even though last year’s sponsors, Toyota and Audi, have yet to reserve their spots. Unfortunately, American-made cars have not been so active. This is the second year that they will not be reserving a spot in the Super Bowl.

Since General Motors will … Continue Reading