2012 is well underway, and if you haven’t made the switch to narrowbanding, this is the opportune time to do it. Under the new FCC law, businesses and organizations have until December 31st, 2012 to make the switch to narrowbanding for their two-way radios and communications. Anyone currently licensed at 25 KHz will need to be licensed at 12.5 KHz or less. If anyone fails to switch, you can be fined for upwards of $16,000 per violation each day of violation! The transition from 25 KHz to 12.5 Khz takes some time. Stream Companies can help you reach your customers … Continue Reading

Award season is in full swing—and Stream Companies has brought home an impressive 8 AVA Awards for 2011!

The AVA Awards is a global competition that recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media.

Interestingly enough, if you turn the number 8 on its side, it becomes the symbol for infinite.

And infinite is Stream’s appreciation for our creative team’s amazing, award-winning work seen below:

Platinum Award Winners:

“Jack Williams 82nd Anniversary Sale” – Jack Williams Tire and Auto Service Centers

Jack Williams Tire & Auto Center – … Continue Reading

Since 2007, Tumblr has been rocking the world of online media. After all, with over 15 billion posts by its 40+ million bloggers, it has earned the right to brag.

It’s served as a mecca for internet creativity, housing such famous memes as Foul Bachelor Frog, Paula Deen Riding Things, and the troll face. Tumblr has also been the birthplace for blockbuster blogs (and now books) including Texts from Last Night and FML.

Conjured up by then 20-year-old homeschooler David Karp, Tumblr … Continue Reading

To start off the new year right, this is the perfect opportunity to make sure you’re getting the most out of your work day. When you’re working in sales, there are constant tasks and challenges. It’s up to you to determine how you tackle these day-to-day action items. The Sales Team at Stream Companies recommends you implement the following reminders in an effort to maximize your time management.

Prioritize projects

You know that some projects are of higher priority. Don’t lose sight of this. You may … Continue Reading

We shared our favorites…and here are the television spots we just can’t stand!

First up – every Lexus commercial during the holidays. Everyone at Stream just LOVES these spots.The jingle sure is catchy, but once you hear it, it’s hard not to cringe. In this one, a young 20-something hipster couple can afford to rig an elevator’s music! How clever!

Speaking of hipsters, Hyundai has been all about Pomplamoose these days. Mike Begley submitted this one:

Kate Heskett dislikes all of the generic jewelry ads- they’re pretty much all the same, aren’t they? … Continue Reading

Well, Christmas is soon upon us, and Hanukkah is already here! This year Stream Companies would like to share some of our favorite winter and holiday television commercials!

Graphic designer, Mike Begley – PA Lottery-a favorite commercial growing up, of 2011 and of all time! It’s timeless.

Senior Designer & E-Mail Marketing Manager, Matt May – My favorite Holiday Commercial growing up was the “Eat ‘N Park Christmas Star” Commercial.As a kid, it was just one of those staples of that time of year. When I saw it, I knew Christmas was just around the corner…. Continue Reading

Sal Sciarrino – Graphic Designer

Design is not just color and layout; it takes a well-written and presented message combined with effective imagery to create a powerful design. Typography can often make or break a design.

What exactly is typography?

Typography is the use of text and typographic elements in a design to communicate an idea a brand or a logo.

Typography is essential in making your piece stand out from the rest – it is your delivery system to keep your audience interested. Relying solely on an image can ultimately put you at a disadvantage. Images can be unclear, whereas words can clearly convey a message.

To … Continue Reading

2012 is the year to strengthen your brand through video production!

What is a brand in marketing terms?  A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The word “brand” has continued to evolve to encompass identity, and it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

And from a brand comes… brands awareness (the customers’ ability to … Continue Reading

Becoming complacent is sometimes a much easier option than tackling things head on. But at Stream Companies, we avoid that nasty trap. Here are a few pointers that our Sales team follows in order to increase productivity.

1. Set and review goals

Make sure you’re on top of things. What do you want to accomplish and how are you going to do it are two questions you must consistently ask yourself in order to stay on course.

2. Tackle the toughest things first

Procrastination is tough to battle. Start with the … Continue Reading

With budgets becoming tighter and tighter in Broadcast, Radio, and Cable, perhaps it’s time to take a closer look at what is really going on.  And with the upcoming political year, especially in a top 5 DMA market like Philadelphia, it is of paramount importance to be more targeted than ever so the branding message reaches its target audience as opposed to getting lost in the shuffle.

Unanimously, people in advertising would agree that the process of media buying is constantly changing; therefore the need to evolve … Continue Reading