Advertising Agency Blog News

Much like Social Media, Direct Mail is here to stay…
In this very space, just a little over a week ago, I wrote that Social Media is not a fad, that it’s here to stay. Well, the same can be said about Direct Mail.
While it may not be as sexy to talk about these Social Media [...]

This coming Sunday is the Super Bowl – the annual free-for-all where advertisers spend millions of dollars to reach over 90 million sets of eyes for a grand total of 30 seconds (or thereabouts). Advertisers and their agencies spend months and months planning for their brief moment in the sun.
(NOTE: this year is a [...]