Hey there, Stream Company enthusiasts!

Stream Companies is now on Facebook and Twitter!

Become a fan, like us, follow us…stay connected!

Facebook: www.facebook.com/StreamCo

Twitter: www.twitter.com/streamcompanies

Thanks for your patronage and we look forward to connecting with you even more in cyberspace.

You have to forgive me but I’ve been mesmerized by the Erin Andrews/Elizabeth Hasselbeck feud and I haven’t been following the news lately…

Did I hear right? Yahoo! is spending $75 to $85 million on a new marketing/advertising campaign?

Didn’t they just plop down over $100 mill on a marketing/advertising campaign?

So that comes to what, about $185 million in less than 10 months? My, what big ad budgets you have…

Hopefully the new campaign will fare better than the first.

According to comScore, after the $100 million plus buy in … Continue Reading

A continuing auto industry trend is switching from traditional to online advertising. Because of this, online auto advertising agencies have adapted to a new system.

The system enables dealers’ inventory to be automatically listed across the Vast.com network which includes automotive sites such as AOL Autos, Overstock Cars, and AutoMedia. The true upside to this switch is the benefit of online networking.

Online local ad spending for American auto manufacturers is approximated to be 14% in 2010, while online ad spending will most likely increase by 8.6%.

So far, it has increased internet ad spending … Continue Reading

Geotargeted display ads are said to more than double over the next five years. The segment will grow from $897 million in 2008 to $1.9 billion in 2013. These numbers represent a compound annual growth rate of 16 percent.

Being said to grow from 10.2 percent in 2008 to 15 percent by 2013, the segment will also make up a greater percentage of the total ad market.

At the assumed growing rate, locally purchased banner ads will increase 66 percent annually from $45 million in 2008 to $565 million in 2013. Ads purchased locally … Continue Reading

More than 22.4 million people access mobile information on a daily basis-a number that has more than doubled in the last year alone. In January, 2008 the 10.8 million people accessed the web through mobile phones daily, and increased 107 percent to 22.4 million in January, 2009. Clearly it’s time for dealerships to decide not just when they are going to reach these 22.4 million potential car buyers, but how. Below are three effective mobile techniques you can use to grab more customers while they’re on the go.

Mobile eNewsletters

In addition … Continue Reading

Then you need to see this…

Call Stream Companies a Google AdWords Certified Company

Demographics Evening Out

As mobile Internet usage increases, men are losing their advantage in numbers. They still account for the majority of users, but women are catching up quickly.

Mobile Internet visitors were up 34% year over year to 56.9 million in July 2009. Growth among women outpaced the average rate by some 9 percentage points. Men still made up 53% of the mobile Web audience in July.

What keeps men so attached to their mobile phones for Web browsing? They make up the bulk of the audience for tech, sports and news content-and, … Continue Reading

U.S. advertisers spent $10.9 billion on Internet ads in the first half of 2009, a 5.3% decline from the same period last year, the Interactive Advertising Bureau said Monday.

Search advertising continued to represent the largest percentage of overall interactive ad spending, with search revenues reaching more than $5.1 billion in the half of 2009, up slightly from that same period in 2008, the group said in a report produced with PricewaterhouseCoopers.

Display-related advertising–which includes display ads, rich media, digital video and sponsorship–totaled nearly $3.8 billion in the first six months of 2009, … Continue Reading

Q:  Why do people like to follow a brand on its Facebook fan page?

A:  That answer depends on the retailer you’re talking about and how they use the platform. This is an interesting challenge for retailers, too. Because of the kind of communications and messaging you’re talking about, social media demands a very intense, thoughtful plan and approach in terms of what we call brand.

And not all of them have been good at this.  A company like Best Buy kind of breaks the mold. Zappos certainly does. Target does. Some of … Continue Reading