The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 
Two questions:

1. From where do you tweet?  At home or Mobile?

2. Do you consider a wall post (facebook or alike) a “status … Continue Reading

   • 

Most recent monthly performance 9/01/09-10/01/2009:

• Budget Spent:
  • $314.79
• Impressions:
  • 1,605,959
• … Continue Reading
  
  • 

Accoring to Wireless and Mobile News, by 2013 almost four in every ten handsets sold worldwide will be a smartphone.

Do you have a mobile strategy?

Contact Stream Companies, Philadelphia’s leading developer of mobile apps for business.

Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading

Shopping on the go getting off the ground

Experts predict more than 70 million US mobile phone users will access the Internet from their device in 2009. And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go.

Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much … Continue Reading

The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.

Experts … Continue Reading

Stream Companies has ranked as one of the 2009 fastest-growing, privately-held businesses in the Philadelphia region by the Philadelphia 100â, a joint project of the Wharton Small Business Development Center, the Entrepreneurs’ Forum of Greater Philadelphia, and the Philadelphia Business Journal.  This year the Philadelphia 100 had over 700 nominated companies, and winners represent one of the most impressive groups … Continue Reading

Texting By Age Group

Text messaging has outpaced voice calling as the pre-eminent means of communication on mobile devices. Accoring to Nielsen in Q1 2009, the average US mobile subscriber sent or received 486 text messages per month but made just 182 calls.

Does this mean my parents text more than call?  Nielsen data shows that heavy texting is not uniform across all mobile users, further users ages 13 to 24 text disproportionately more than those
in other age groups.

Ages 13-to-17-year-olds sent and received more than … Continue Reading