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By j_brennan + November 30th, 2009
* You are viewing Posts Tagged ‘advertising blog’
The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24.
Two questions:
Most recent monthly performance 9/01/09-10/01/2009:
Accoring to Wireless and Mobile News, by 2013 almost four in every ten handsets sold worldwide will be a smartphone.
Do you have a mobile strategy?
Contact Stream Companies, Philadelphia’s leading developer of mobile apps for business.
Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009. The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.
Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.
“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading
Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.
Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.
The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading
Experts predict more than 70 million US mobile phone users will access the Internet from their device in 2009. And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go.
Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much … Continue Reading
The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.
Experts … Continue Reading