* You are viewing Posts Tagged ‘advertising blog’

This is the latest video by Socialnomics

By j_brennan + November 30th, 2009

  • Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.
  • Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library.
  • Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers.
  • Wetpaint/Altimeter Study found companies that are both deeply and … Continue Reading
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  • If you think CPC is over rated…

    By j_brennan + November 20th, 2009

    Then you need to see this…
    google_eyemap

     

    Call Stream Companies a Google AdWords Certified Company

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    I guess you do tweet

    By j_brennan + October 22nd, 2009

    icon_wordbubblesThe number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 
    Two questions:

    1. From where do you tweet?  At home or Mobile?

    2. Do you consider a wall post (facebook or alike) a “status … Continue Reading

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    Monster Number for Facebook Display Ads

    By j_brennan + October 14th, 2009

    icon_groupsMost recent monthly performance 9/01/09-10/01/2009:

     

     

    • Budget Spent:

      • $314.79
    • Impressions:

      • 1,605,959
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    Smartphone Penetration

    By j_brennan + October 13th, 2009

    icon_phoneAccoring to Wireless and Mobile News, by 2013 almost four in every ten handsets sold worldwide will be a smartphone.

    Do you have a mobile strategy?

     

    Contact Stream Companies, Philadelphia’s leading developer of mobile apps for business.

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    Ad Spending on Social Media Doubles

    By j_brennan + October 1st, 2009

    icon_personFollowing eyeballs
    The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

    Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

    “In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

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    Online Ad Spends Grow

    By j_brennan + September 30th, 2009

    icon_control-gaugeWeb ad growth to reach double digits in 2010

    Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

    Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

    The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading

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    M-Commerce Is Still in Its Infancy

    By j_brennan + September 16th, 2009

    icon_phoneShopping on the go getting off the ground

    Experts predict more than 70 million US mobile phone users will access the Internet from their device in 2009. And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go.

    Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much … Continue Reading

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    Dollars Shifting to Digital | Stream Companies

    By j_brennan + September 16th, 2009

    icon_micThe message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.

     

    Experts … Continue Reading

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    Is Social Media a Fad?

    By j_brennan + August 26th, 2009
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