An increasing number of individuals in the US are viewing online video content, many of whom are women from the ages of 25-44.

The Nielson Company recently worked with TODAYshow.com to find out what factors motivated women to watch online videos.

While observing women’s online habits, Nielson Company discovered 4 relevant themes…

• Women’s video habits are largely based on life stage and daily to-do lists, rather than age or employment status.
• Digital mindsets change throughout ones day and vary according to factors such as time, mood, and location.
• The social value of video has … Continue Reading
  
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Social to be featured at center of SEO and PPC campaigns

It’s not surprising that 2011 is projected to be the “year of Facebook.” What’s interesting however is that the “year of Facebook” may also be relevant for search marketers.

Search marketers have discovered how social media marketing can help build their search engine optimization efforts, and respondents to the Covario survey said their No. 1 priority for SEO next year was integration with social media programs.

 According to the report, “leveraging … Continue Reading

High click rates for social media don’t tell the full story

According to Chadwick Martin Bailey, three-quarters of web users are likely to share content with their friends and family, an activity brands are watching closely in their attempts to leverage the influence of brand advocates.

SocialTwist reported that email was the most common channel used to share content via the company’s Tell-a-Friend widget. Email accounted for more than half of all referrals while social networks made up for less than a quarter of shares.

But shares on … Continue Reading

Face-to-face communication has taken a back seat to texting, Facebook, and email for Gen Y moms

Mothers are ahead of the curve when it comes to internet and digital usage. eMarketer estimates 90.3% of women in the US with children under 18 are online, compared with 76.3% of all adult females. Research from WhyMomsRule indicates that the youngest moms in particular have now moved more than half of their family communications outside the realm of face-to-face interaction.

Gen Y moms polled said they conducted an average of 48% of communication with … Continue Reading

A new feature called “Groups” was recently introduced that will allow users to form specialized networks within Facebook. The group feature is one of several changes that have been made to give Facebook users more control over the information they share including updates, messages and photos. It seems that Facebook’s future will be all about the user; by focusing on their control, privacy, and empowerment.

With Groups, a Facebook user can create a group and invite his friends to join, and then users can invite additional friends. The groups can be public, … Continue Reading

Many entrepreneurs put a thoughtful spin on their e-mail marketing communications for holiday occasions; however it’s most effective to show customers you appreciate their business all year-round.

Regularly communicating that you care about your customers’ success strengthens your connection to them and differentiates you from those who only reach out when they want to sell something.

These five actions will show customers you care:

1. Share Your Knowledge
Give away helpful advice in your e-mail newsletter, as well as on your Twitter and Facebook pages. Anticipate customers’ questions and … Continue Reading

Then you need to see this…

Call Stream Companies a Google AdWords Certified Company

The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009. Twitter and other status services were most popular among those 18-24. 
Two questions:

1. From where do you tweet?  At home or Mobile?

2. Do you consider a wall post (facebook or alike) a “status … Continue Reading

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Most recent monthly performance 9/01/09-10/01/2009:

• Budget Spent:
  • $314.79
• Impressions:
  • 1,605,959
• … Continue Reading
  
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