Most recent monthly performance 9/01/09-10/01/2009:

• Budget Spent:
  • $314.79
• Impressions:
  • 1,605,959
• … Continue Reading
  
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Following eyeballs
The Nielsen Company reports Internet users increased the time they spent on social networks by a substantial margin in August 2009.  The sites took up 17% of all time spent on the Web in August, up from just 6% the prior year.

Meanwhile, advertising spending on the top social networking and blogging sites more than doubled, jumping from $49 million in August 2008 to about $108 million in August 2009.

“In the past, advertisers had significant concerns with social media advertising,” said Jon Gibs, vice president, media and … Continue Reading

Web ad growth to reach double digits in 2010

Online ad spending forecasts put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

Reports predict 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. Experts predict that … Continue Reading

Shopping on the go getting off the ground

Experts predict more than 70 million US mobile phone users will access the Internet from their device in 2009. And a number of recognized retail brands have launched mobile commerce programs so they can be where their customers go.

Nevertheless, mobile commerce is still immature. Web-enabled mobile phone users are much … Continue Reading

Advertising Breakdown by Industry, March 2009

Industry
Total Impressions, March 2009 (M)
Change From Previous Month (%)

Automotive
7,779.9
47

Business-to-business
4,436.6
38

Consumer goods
10,473.4
5… Continue Reading

It looks like the “cash-for-clunkers” program could be making it’s way out of committee and passed into law in a few months. 

Turns out the opponents are facing a legal battle relating to world-trade laws.  In other words, some wanted the program to ONLY work for the Detroit three (actually applying discount to vehicles “manufactured in North America”).

I did a search for “vehicles manufactured in North America” and could not find a list of what vehicles qualified.  Obviously leading auto makers outside of Detroit will benefit as well.

QUESTION – Will this continued … Continue Reading